Octave Digital

Super knowledge-building event from CIM Ireland yesterday – at the Great Hall, Queen's University Belfast. The CIM Ireland Chair's Lunch brought together marketing professionals for networking and to listen to the latest developments and insights in marketing. Here’s some take aways from the key speakers:

Stephen Kelly, CEO of Manufacturing NI:

The new trading arrangements present unique opportunity for NI - and the challenge is to market that compelling USP effectively.

Ryan Clarke, Director of Professional Services at MCS Group:

Companies now face a very considerable shortage of marketing staff - leading to increased investment in boosting skills. And having to develop and communicate a strong Employer Value Proposition.

Stu Kaley (pictured) , Director of Customer Experience and Digital at the Chartered Institute of Marketing:

Critical issues now facing marketing leaders, as revealed by the Chartered Institute of Marketing’s CMO75 report including :

• The Cost of Living crisis is now the top concern for Marketers.
• The overall operating environment in marketing is also v challenging - the especially lack of marketing staff

Eimear Faughnan, Head of Client Service at Kantar Worldpanel Ireland:

A fascinating insight into the fast-changing shopper behaviours driven by rising consumer good costs and rising mortgage burden – creating pressure on companies to test new channels and tactics to engage with target customers

Cara Jackson, Content and Social Lead of Digital 24:
Really insightful delve into the latest trends on social media and consumer tech – focussing on:

• ‘Search on social and AI’ (social search is huge and among Gen Z in particular with 36% of them using social instead of search!)
• ‘Massive potential of selling via TikTok’

Fantastic day delivering Linkedin Fundamentals training to Rich Sauces in Newtownards yesterday!

Knowledge and Skills developed include:
📈 Key business and marketing opportunities on Linkedin
📱 B2B marketing best practice – with examples of great content
💡 Developing content ideas across the business
🗨 Identifying engagement opportunities with clients and target companies

Great feeling to work with a successful and innovative local company with lots of enthusiasm for utilising Linkedin. And to also talk about fav foods and cooking culture so much 🍔 🥙 🍜 😋

Great to win the Digital Marketing Tender for This is Cavan.

At Octave Digital we have been managing the social media promotion for the brand since 2019 and we’re excited to start on the wider digital marketing promotion – inc video production and digital advertising - in 2023.

Look out for new culture and arts events, activities videos and profiles of the best of Cavan hospitality and attractions!

The cracking sunny weather was a definite bonus for our Cavan Tourism Golfing video shoot this morning 😎☀☀! Thanks to our star golfers, and The Slieve Russell Hotel Golf and County Club – a stunning setting and one of the best PGA courses in the country.

And thanks to Jake Thompson - Videographer, and new addition to the Octave Digital Associate team.

Looking forward to completing the final cut and promoting across social media!

Are you a University of Ulster Graduate? Fancy a career start in digital marketing? Octave Digital is offering a three-month internship as a Digital Marketing Executive in conjunction with University of Ulster with the position being made into a full time role. For more details visit:

http://www.octavedigital.co.uk/digital-marketing-executive-santander-graduate-scheme/