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Menadex is a Premium Marketplace dedicated to the Middle East and North African region
Menadex is the leading Programmatic Premium Advertising Marketplace bringing the Middle East and North Africa Region (MENA) internet audiences to the most demanding and smart programmatic media buyers across the world. With us you can run brand safe, transparent and cost effective campaigns using your favorite DSP.
30/11/2017
đ 25% de gratuitĂ© sur vos campagnes!
Menadex lance une offre promotionnelle fin d'année la nouvelle offre CPC à la performance, en vous offrant une remise de 25% pour toute commande à partir de 50 000 MAD net. Decouvrez l'offre : http://bit.ly/2Bwldtv
15/11/2017
Brand safety is a topic that is high on our industryâs agenda. Big, established, high-spending advertisers have publicly criticised those digital players who cannot offer a âbrand-safe environment.â http://bit.ly/2iZrG7B
10/11/2017
Is "CHIEF AI OFFICER" the next big title in media agencies? Concepts like artificial intelligence, machine learning and natural language processing are bleeding into all facets of the ad business. In the world of media, artificial intelligence may be hot, but it's no shiny object. http://bit.ly/2tyrP6Q credit: istock
08/11/2017
"The beginning of a giant industry": Despite how much people complain about online ads, the business models of most websites still revolve around advertising. On Oct. 27, 1994, Wired magazineâs digital affiliate HotWired ran what later became known as the webâs first banner ad. And the internet has not been the same since. http://bit.ly/2zpStSh
07/11/2017
5 ways marketers can take action to improve diversity:
Becoming a more diverse business can seem daunting, but brands must accept it will be uncomfortable and not exclude those who think differently. http://bit.ly/2oMpPFf
03/11/2017
What is Header bidding? Also known as advance bidding or pre-bidding, header bidding is an advanced programmatic technique wherein publishers offer inventory to multiple ad exchanges simultaneously before making calls to their ad servers (mostly DoubleClick for Publishers). The idea is that by letting multiple demand sources bid on the same inventory at the same time, publishers increase their yield and make more money. http://bit.ly/2hB0FHY
We've spent October running a number of campaigns for our automobile clients.
Aside from the general aim of raising awareness of new models of cars, widening a potential pool of customers, successful automobile campaigns have more specific targets.
The booking of test drives is a great goal for an online campaign, allowing companies to track bookings and work directly with leads gained to transform them into customers.
Check out some of our latest automotive campaigns !
19/10/2017
Menadex wishes love, light and happiness to everyone this Diwali and Bandi Chhor Divas!
19/10/2017
Menadex wishes love, light and happiness to everyone this Diwali and Bandi Chhor Divas!
19/10/2017
Le pouvoir de prescription des influenceurs est incontestable : 75% achĂštent aprĂšs avoir lu lâun de leurs contenus. Nous avons conscience dâĂȘtre exposĂ©s Ă des contenus monĂ©tisĂ©s et les jugeons positivement http://bit.ly/2hNsrQR
17/10/2017
Comment séduire et engager les millennials: Engager nécessite de choisir le bon format, à savoir la vidéo. Davantage que le texte, "elle sert de vitrine à l'identité de marque et accroßt la notoriété et l'engagement (...) Les consommateurs ne veulent plus lire à propos de la marque, ils veulent la voir". La vidéo reste l'outil idéal pour mettre en scÚne un univers auquel faire adhérer les jeunes générations. http://bit.ly/2goKIHy
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