All human

When did you last ask your agency: how is AI changing your processes?

If you haven't, it's probably time.

The reality is AI is fundamentally reshaping what agencies can deliver and how fast they can deliver it.
And the agencies leading the way aren't just using it to work faster; they're using it to offer a new kind of relationship, one built around continuous partnership, shared outcomes, and real accountability.

Exactly why this new model is emerging, what it will offer organisations, and, critically, the questions you should be asking your current agency are tackled in Brian Leonard's blog, Why it’s time to rethink the client-agency business model.
Definitely should be on your reading list if you're planning any agency conversations in the months ahead.

Read here 👉 https://allhuman.com/insights/blog/why-it-s-time-to-rethink-the-client-agency-business-model

The European Accessibility Act (2025) is now in force.

For organisations, that means digital products and services must be accessible to everyone regardless of age or ability. Non-compliance isn't just a reputational risk. It carries real legal and financial consequences.

And yet, many organisations are still stuck, wondering where to start.

Part of the challenge is figuring out the process. And all too often, the solution just isn’t very clear. Audit reports packed with hundreds of violations. No distinct priorities. Development teams overwhelmed before they've even begun.

We built our accessibility framework to change that.

In our latest blog, Ashwini Salvi, our QA Manager, explains what it is and how you can benefit from a modern accessibility audit built to give your organisation a clearer path to compliance.

You can read it here 👉 https://allhuman.com/insights/blog/how-to-choose-an-accessibility-partner-that-delivers-compliance

In a world of constant change, one thing that has stayed constant across digital design is that you cannot design successfully without knowing your audience.

In our latest blog, Lara Nagle, one of our senior designers, breaks down:
→ The three types of customer research every team should be running (generative, evaluative, and continuous)
→ How research is a risk mitigation
→ How AI is speeding up analysis and pattern detection
→ The emerging challenge of designing for AI agents, not just humans
AI agents are already interacting with products and services at scale, browsing, deciding, transacting on people's behalf. If your digital experience isn't designed with agents in mind, you're already behind.

Worth a read https://allhuman.com/insights/blog/why-customer-research-should-continue-to-be-at-the-core-of-your-business

110% more switch completions. 8x ROI. €1.18m in annual potential revenue.
That's what happens when you stop guessing and start testing.
We worked with Energia to optimise their key conversion journeys using AI-powered analysis, A/B testing, and a sharp focus on simplicity.
The biggest takeaway?
Simplicity wins. Clearer CTAs, less clutter, and better accessibility didn't just improve compliance — they drove conversions for every user.

A huge thank you to the team at Energia. 🙌

Read the full story here: https://allhuman.com/work/energia

What happens when digital transformation is done right?
We partnered with Waterways Ireland to reimagine their entire online presence.

The brief: consolidate multiple domains into one, serve a hugely diverse audience (from curious tourists to expert boaters), and make every interaction simpler, faster, and more accessible.

What we delivered:
→ A new brand identity
→ Simplified permit and booking flows
→ Full WCAG 2.2 AA accessibility compliance, built in from day one
→ Intuitive navigation designed to reduce cognitive load across all device sizes

The result?
A site that was not only recognised as National Website of the Year at the National Digital Awards, Large Business Website of the Year, Stand Out Public Sector Website at the UK Digital Excellence Awards, and a Lovie winner, but one that is having a significant impact.

A huge thanks to all the team here and to Sharon Lavin and Kevin Power, under the leadership of John Tolan.

Read the full case study: allhuman.com/work/waterways-ireland

If your organisation is ready to turn a complex digital challenge into measurable results, we'd love to talk.

Why are so many people still very unhappy with current digital experiences?☹️

Is it that most UX audits end up as a long list of issues with no prioritisation, no root cause, and no clear path forward?

Like a lot of actions, well-intentioned but not followed through.

A well-run UX audit tells you exactly why your website or app is losing users — and where to fix it first, with evidence.

In our latest blog, Lara Nagle walks through:

→ The 6 core methodologies that underpin an effective audit
→ 12 tools across analytics, usability testing, accessibility and design
→ How to structure findings into a prioritised backlog your dev team can actually act on.

Read here 👉 https://allhuman.com/insights/blog/top-ux-audit-tools-and-methodologies-a-practical-guide

What can you do about a drop in engagement?📉

We all know that consumer behaviour is changing....again. And yes, with so many channels, people may be experiencing stimulus overload and fatigue.

But it could be something more fundamental—your user experience may need improvement.

There’s never been a better time to check to see that you are delivering a great experience.🎯

Fergal Lawler’s most recent blog offers practical steps you can take now to ensure the reason you are seeing a drop in traffic or dwell time isn’t that you are disappointing people.

Read now 👉 https://allhuman.com/insights/blog/having-trouble-with-declining-customer-engagement

Whether you call it AI transformation or AI-powered digital transformation, the fact of the matter is that things are moving fast, and it’s getting harder to stay ahead.🤯

What can help, though, is having a guide, a checklist, and hearing from someone with experience.🧭

Brian Leonard’s latest blog delivers exactly that.

Is your enterprise truly ready for AI? A C-suite checklist for digital transformation explains how having the basics in place will ensure your transformation is successful.

Read here 👉 https://allhuman.com/insights/blog/is-your-enterprise-truly-ready-for-ai-a-c-suite-checklist-for-digital-transformation

Whether it’s scrolling fatigue or a general weariness with how 2026 is going (and it’s only March), there is a growing trend of consumer disengagement. ⛈️

The reasons for each brand will differ, as will the solutions, but there are some essential actions to take regardless of your industry.

Fergal Lawler, our Experience & AI Strategist, explains these steps and offers his advice on preparing your website for AI shopping.📱

You can read it here 👉 https://allhuman.com/insights/blog/having-trouble-with-declining-customer-engagement

We're finalists for four UK Digital Excellence Awards.🥳

* Standout Use of AI
* Standout Use of Data
* Stand Use of Conversion Optimisation
* Standout CRO Team of the Year

A lot of work went into each project, each experiment, each collaboration, so to get this level of recognition is incredibly meaningful. There is a lot of change happening in our industry, in all industries, in fact, and everyone is under a bit of pressure to adapt. Thankfully, our clients see this and are happy to work together to see the possibilities and the opportunities.🎯

Thank you to all involved—let’s keep raising the bar for digital excellence. 🙌