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We broke down the key insights from a marketing guide from LinkedIn so you don’t have to.

From optimising your profile to posting content your audience actually wants, these are the essentials for growing on LinkedIn. Save this for your next LinkedIn post scheduled on Feedalpha.

Analyse with AI in the Feedalpha platform gives you instant feedback on your content before you post it.

This feature reviews your image and caption, helping you understand how they’re likely to perform with your audience. It highlights strengths and suggests improvements so you can optimise your posts for better engagement and reach.

Analyse with AI helps you share your posts knowing they’re more likely to connect with your audience.

Businesses can use Feedalpha’s AI Assistant to make social media scheduling easier and more effective. The AI assistant helps by quickly creating engaging captions, choosing the best times to post, and even suggesting content ideas tailored for digital marketers, social media managers, and small business owners.

This means less guesswork and more time saved. With Feedalpha’s AI Assistant, you can stay consistent, reach your audience when they are most active, and boost engagement without extra hassle.

Is your Instagram profile searchable?

Many businesses spend hours creating content but miss a simple setting that can help more people discover them.

How to check:
Instagram → Settings & Privacy → Account Privacy → Enable “Allow public photos and videos to appear in search engine results”

Why does this matter?

✅ Increases your visibility beyond Instagram
✅ Helps potential customers discover your business through Google searches
✅ Gives your content a longer lifespan
✅ Creates another pathway for traffic to your profile
Have you checked this setting on your account?

Most business owners don’t have a content problem. You might have an audience clarity problem.
You can post every day.

You can follow every trend.

You can even copy what competitors are doing…

But if you don’t understand who you’re speaking to, your content will always fall short.
Here’s the truth:
The best-performing content isn’t the most creative, it’s the most relevant to your audience.
When you know your audience, everything changes:
* Your messaging becomes clearer
* Your content becomes easier to create
* Your engagement becomes more meaningful
* Your followers start turning into customers

If your posts aren’t landing, ask yourself:
👉 Who is this actually for?
👉 What problem does it solve?
👉 Why should they care?

Because when you stop trying to reach everyone and start speaking to the right people, results follow.