SMN Design

Corners speak volumes.
Corner details are often overlooked, but they reveal everything about a designer’s mindset.
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When the Amalfi Coast meets the heart of Bali 🌴🍋
Welcome to Da Maria – where Italian flair and tropical energy collide under one unforgettable roof.
We crafted this Seminyak hotspot with one goal: to make every detail feel like a party on the Amalfi Coast in the 70s – vivid patterns, bold tiles, and a vibe that screams La Dolce Vita.

Probably the most photographed terrazzo staircase in Oslo.
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We love seeing how people interact with this space - Designed to feel sculptural yet soft. Industrial but welcoming. It's proof that design lives not just in drawings, but in how people experience it.⁠

Ever wondered what goes into creating a unique retail space like the Lynk & Co Club in Antwerp? This post gives you a sneak peek!

Swipe through to see the steps of the project – from the raw potential of an existing retail space, originally a Fire Brigade Station, to its final reveal. As SMN Design, we were incredibly proud to lead the project management for this dynamic concept.

Every stage, from initial takeover and meticulous planning to the intricate details of construction and final touches, was carefully orchestrated to bring Lynk & Co's innovative vision to life. It's more than just a store; it's a 'Club' experience, and seeing it evolve was truly rewarding.

A huge shoutout to all the teams involved in making this transformation seamless!

We helped designing the very first outlet store for Acne Studios, pioneering a unique concept from the ground up. Located in Woodbury Common, the space reinterprets Acne’s high-end aesthetic within an outlet context—balancing exclusivity with accessibility. Raw finishes, geometric forms, and curated materials create a sculptural environment that remains unmistakably on-brand while setting a new standard for outlet retail.

Set in the real heart of Rome, Via del Corso, this Lynk & Co Pop-up Club redefines the traditional car showroom—transforming it into a dynamic, culture-driven experience space. We infused the design with Roman character while staying true to the brand’s progressive identity. The result is a hybrid environment where mobility meets art, design, and community—inviting visitors to connect with the brand beyond the car.

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We helped designing this minimalist yet expressive retail space for VIU Eyewear in Düsseldorf. The interior blends raw materials, sculptural forms, and clean lines to reflect VIU's design philosophy: contemporary, functional, and bold. Every element enhances the customer journey—elevating the eyewear shopping experience into something memorable.

Throwback to 2018 and our work as in-house architects for Acne Studios. In the shop-in-shop at Åhlens City Department Store in Stockholm we applied the retail concept to a small enclosed environment, mantaining the high-end and conteporary luxury vibe of the brand.

Streets of Dublin

[INSPIRATION]

San Giovanni Battista Church by Mario Botta

What thinks abou architecture.