Prodigy PR

Datsun was our client in 2013-2015. We are very proud to have been a part of the brand's introduction to the market and its subsequent growth.

For any new brands entering a saturated market, they face the challenge of differentiating themselves from the options already available in the market. In absence of product differentiation, strong branding and compelling story holds the audience's attention and bridges emotional connection with the brand.

Datsun Rising Challenge was our solution to maintaining communications to our target market: first time car owners. DRC was a business idea competition for aspiring young entrepreneurs. Finalists received training from industry mentors to equip them with various skills that real life entrepreneurs often struggle with (presentation skills, financial management, etc.). The winner walked off with a new Datsun car for his operational needs plus a cash prize to support their business.

Datsun Rising Challenge 2 - Kompetisi Ide Social Entrepreneurship ‘Datsun Rising Challenge’ adalah sebuah kompetisi ide dan proposal bisnis bagi para pemuda berumur 20 – 35 tahun untuk menyalurkan impian bisnis mereka dan m...

We have always had a connection with challenger brands. The Davids who seek to stand up against all the Goliahs.

In 2016, we worked with Auchentoshan - the latest whisky contender in town - to introduce the cleanest tasting whisky to Jakarta's hip tastemakers through an activation called Auchentoshan Bar Takeover, where guests can mix their own cocktails.

Through Divine interference (we believe it was Dionysus), we were led to the talented Ms. Renatta Moeloek, who accepted our challenge to create most unexpected food pairings that were inspired by Auchentoshan's spirit "Distilled Different" and bold, adventurous fight against the norm. Caramelized Cauliflower with Dark Chocolate Ganache to accompany Auchentoshan 12; Keluak Mushroom and Truffle Pate a Choux to elevate the profile of Auchenthosan 18; and Garam Masala Oncom Croquette for the rare Auchentoshan 21.

A first impression that is .

In 2013, we were appointed as AQUA's PR agency to communicate its 40th anniversary campaign programs.

A groundbreaking campaign idea - Temukan Indonesiamu - was a collective effort that resulted from hours of workshops between all the agencies. We had to push the idea to print the winning illustration from the TI competition onto the bottles. We finally won the battle.

Today, seeing special edition bottles of AQUA may be a regular sight. But, the stories behind the creation of game-changing strategy for the brand is much too colorful to be printed on a single bottle - that makes us .

Video credit: AQUA

AQUA Temukan Indonesiamu AQUA mengajak kamu untuk menemukan dan membuat karya yang menurut kamu mencerminkan keunikan Indonesia. Ayo upload karya desain atau fotomu ke http://www.tem...