Fabular

No two hallways are the same. Each wallpaper has been uniquely designed by Croatian artist Ana Sladetić Šabič drawing inspiration from the timeless beauty of Poreč mosaics. By reinterpreting this rich cultural heritage in a contemporary way, she has transformed every corridor into a distinct visual sensory experience.

Valamar Collection Pical Resort

Inspired by the stories of the Parenzana railway and the underwater stone labyrinth in Pical Bay, we developed the brand strategy that shaped the entire guest journey. From naming the restaurants and bars to designing the signage, destination storytelling, Maro Kids Club, Bike Center, souvenirs, and on-site communication, every touchpoint was designed to bring the identity of Poreč to life.

Proud to have been part of Croatia’s largest tourism investment and grateful to everyone who helped bring this vision to life.

What happens without targeted communication?

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So how does a brand inspire people?

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What happens if nobody can find your brand?

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Most pet food brands promise a lot. Proof wanted to prove it. 💛

From the beginning, the strategy behind the brand was clear: create a pet food brand rooted in transparency, real nutrition, and visible results. Just honest food that genuinely improves a pet’s wellbeing.

That idea shaped everything.

The name Proof came from the idea that you can see. The difference in your pet. More energy, a shinier coat, better digestion, stronger immunity, and overall happiness became the real proof behind the brand. We also loved the small emotional detail hidden in the name itself through the sounds “prr” and “woof,” creating a subtle connection between pets and their owners.

The verbal identity was crafted to feel bold, playful, and confident, using messaging such as “Feed the difference” and “The proof is in your pet” to communicate the product’s promise in a simple, memorable way.

Visually, we wanted the brand to feel just as powerful as the product itself. The bold red logo with thick typography was designed to convey strength, confidence, and impact immediately. Alongside it, we created expressive custom pet illustrations full of attitude and personality, giving the brand warmth, humor, and emotional memorability.

From strategy and naming to packaging and visual identity, every detail was designed to support one core belief:

Real meat makes a real difference.

And when the product is honest, the branding should be too.