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One Standard To Rule Them All (In Retail Media) | AdExchanger Albertsons Media Collective released a working draft of a retail media standardization framework on Thursday.

Why QR Codes Are Only The Beginning For Shoppable TV Ads | AdExchanger Television drives sales lift, but the impact usually isn’t immediate. And until recently, the reality of shoppable TV has lagged far behind the idea.

Roku Rolls Out New Ad Formats To Reach Ad-Free Viewers | AdExchanger Roku announced two new ad formats to help brands get in front of both ad-free viewers in addition to people streaming with ads.

Roblox jumps into online advertising as revenue growth slows Roblox plans to debut immersive ads in 2023, marking the company's first major effort to generate revenue from something other in-game purchases.

Mobile consumers prefer in-app rewards and video ads In-app rewards are a strong motivator for consumers on mobile devices according to new research from Tapjoy and ironSource. The latest Modern Mobile

Meta is playing catchup as TikTok leads for entertainment It seems the focus on content, as opposed to people, is paying off as TikTok users spend 10x more time-consuming content than Instagram users view Reels.

Price of iOS in-app purchase jumps 40% The average price of in-app purchases on the iOS App Store rose a whopping 40% year-on-year in the US during July 2022, finds new data from app experts

https://www.businessofapps.com/news/time-spent-streaming-games-live-grows-21/

Time spent streaming games live grows 21% Last year, gaming fans live-streamed an average of 653 million hours of content on Twitch, YouTube, and Facebook Gaming. Live streaming was up 21% over

https://www.businessofapps.com/news/app-store-search-ads-bolster-apple-revenues-in-light-of-apptracking-transparency/

App Store search ads bolster Apple revenues in light of AppTracking Transparency Apple advertising and subscription revenues rose 24% year-on-year to $19.5 billion, according to its earnings report. The majority of ad spend is likely

https://www.adexchanger.com/online-advertising/185703/

Alphabet Smashes Ad Revenue Record On The Strength Of Commerce, Cloud And CTV – AdExchanger Five years ago, before GDPR, before TikTok was TikTok and before Google was Alphabet, Google reported Q4 2016 earnings of $26 billion. On Tuesday, the company reported $75.3 billion in total Q4 2021 revenues. It’s difficult to contextualize the kind of runaway growth Google has achieved. The compa...

Samsung Ads Enables Buying Using Brands’ First-Party Data – AdExchanger Samsung Ads is adding to its AVOD toolkit with a platform that allows brands to buy media using their own first-party data sets.

Criteo To Acquire IPONWEB For $380 Million – AdExchanger Criteo is buying IPONWEB, the engineering company that built most of the underlying infrastructure for the ad tech ecosystem.