Interweave

Proud to see our very own returning for a second year as a judge at the Content Marketing Awards by 🤩
Being invited back is always meaningful. It reflects the consistency, thinking, and contribution that professionals bring to the industry over time and we couldn’t be happier to see Marianna representing Interweave once again on this year’s jury panel.
Congratulations, Marianna 🚀

Our Founder and CEO, Aigli Balamatsi, spoke with The TOC as part of their series on female leadership (a collaboration with the New York Times), in a discussion as multifaceted as her career and multidisciplinary interests.

The conversation touches on innovation and the importance of answering real needs and creating human-centred value as a competitive advantage within a rapidly-changing professional landscape.

It goes over the culture that has been built over time here at INTERWEAVE, together with the rest of our majority-female leadership, the ongoing efforts to support female leadership in the broader community, both in Greece and internationally, as well as advice to tomorrow’s aspiring female executives.

Thank you to The TOC for the story!

Read the article -> https://www.thetoc.gr/afieroma-nyt-gunaikeia-igesia/nyt-promotional-content/aigli-mpalamatsi-ceo-tis-interweave-uparxei-genia-gunaikon-pio-tolmiri-pio-dunamiki-pio-diethnis-pio-etoimi-na-analabei-euthuni/

Our Founder and CEO Aigli Balamatsi, spoke with The TOC as part of their series on female leadership (a collaboration with the New York Times), in a discussion as multifaceted as her career and multidisciplinary interests.

The conversation touches on innovation and the importance of answering real needs and creating human-centred value as a competitive advantage within a rapidly-changing professional landscape.

It goes over the culture that has been built over time here at INTERWEAVE, together with the rest of our majority-female leadership, the ongoing efforts to support female leadership in the broader community, both in Greece and internationally, as well as advice to tomorrow's aspiring female executives.

Thank you to The TOC for the story!

Read the article -> https://www.thetoc.gr/afieroma-nyt-gunaikeia-igesia/nyt-promotional-content/aigli-mpalamatsi-ceo-tis-interweave-uparxei-genia-gunaikon-pio-tolmiri-pio-dunamiki-pio-diethnis-pio-etoimi-na-analabei-euthuni/

At INTERWEAVE, we're committed to making a positive impact on our world. Sometimes that's directly through our work; in other cases, it's through the support we provide to organisations that share our values and work in related fields and industries - in this case, the intersection of urban development, placemaking and entrepreneurship.
We don’t just see ourselves just as a growth and change partner to our clients, but also a supporter of the community that we operate in, a host for communities and experiments that push places, organisations, and people forward - such as the first full edition of Astylab Founders 2025.
These past two months, we had the pleasure of giving a home and our support to this 8-week, full-time program which explored complex urban and social challenges, speaking with the people most affected by them, designing and testing solutions.
"Give me a lever and a place to stand," the quote goes, "and I will move the world"; we couldn't be more proud to have been the place to stand as Astylab, The Helidoni Foundation, Inc and Stewards and this first cohort of 8 founders developed 7 projects intended to help make cities fairer, more inclusive and more liveable.

We're excited to see what Adam Markakis and these founders build next, and how we can keep supporting their journey!

They say art is everywhere, but what happens when a business becomes the canvas? That was the concern Aquagrand Artistic Luxury Beach Resort brought to us. Their goal was to strengthen their market position by identifying and embracing what makes them different.

We dove deep with a site inspection and extensive research and analysis to uncover the resort’s key differentiator, while also identifying untapped opportunities within the destination market.

What happened next? The resort’s unparalleled fusion of natural and man-made art gained new focus as a powerful strength. We didn’t just rebrand the resort.

We redefined its future and identity.
By creating a data-driven new brand positioning strategy, product development and brand creative implementation, we turned the resort into a living canvas where art takes center stage.

The result?
See for yourself-on screen!

Things we’ll be working on in the next few days: our salty hair and rejuvenated bodies.

That said, from 09.08 to 17.08, we INTERWEAVE, and proudly stand by our summer motto: “Off the brief, on the beach.”

Enjoy your summer break; we’ll be severely enjoying ours.

See you on August 18!