Communication Effect

Καλό Τριήμερο! ☀🏖

🌐 Data is no longer just a byproduct of digital activity — it is national infrastructure.

Dr. Kyriakos Tolias, director of the National Documentation and Digital Content Center (EKT), visited the CNN Greece studio for a discussion on the role that knowledge and data can play in Greece’s transition to the new digital era.

A very insightful discussion that highlighted the growing importance of building a trusted national ecosystem for data utilization, where research, public institutions, and businesses can collaborate through interoperable and reliable data frameworks.

Κυριάκος Τολιάς (ΕΚΤ) στο CNN Greece: Tο στοίχημα ενός εθνικού οικοσυστήματος αξιοποίησης δεδομένων Σε μία εποχή όπου τα δεδομένα αποτελούν κρίσιμο εργαλείο για την έρευνα, την καινοτομία και τη λήψη αποφάσεων, η σωστή οργάνωση και διάχυση της γνώσης αποκτά...

Proud to support our client Cisco at the Euronext Athens Tech Summit 2026, where the company participated as exhibitor and speaker, highlighting the power of connectivity, AI and digital transformation.

Attendees had the opportunity to visit the Cisco booth and gain valuable insights from Angeliki Kyrillopoulou, Solutions Engineer, Cisco and Thanos Papakyriakopoulos, Regional Sales Manager, Cisco.

A great event filled with meaningful conversations, innovation and inspiring perspectives on the future of technology.

New Store Alert! 🚨

We’re thrilled to announce the opening of the brand new nrg store in Aigaleo! ⚡️

Proud to have contributed to bringing this exciting project to life! 🎉

Come visit the new space and discover a smarter, brighter energy experience ✨💡

Out of Office ✨

This Easter, we’re swapping desks for destinations and emails for Easter moments. From different corners (and a few secret spots), the Communication Effect team is celebrating, recharging, and gathering a little extra inspiration along the way.

Consider this our holiday auto-reply… but with better views 😉
Back soon, full of fresh ideas.

Happy Easter! 🐣🌹

May your days be filled with renewal, joy, and just the right amount of chocolate eggs.

As we take a short pause to recharge and gather fresh inspiration, Communication Effect will be out of office from April 9th to April 14th.

We’ll be back, refreshed and ready to reconnect, on April 15th.

💸 The creator economy is no longer just about influence — it’s about impact.

In a thought-provoking article on LiFO (DYO DEKA SA), Stathis Haikalis , CEO of Communication Effect, explores how content creators are redefining their role — evolving beyond lifestyle storytelling into key players in advertising strategy and even political communication.

The numbers speak for themselves — a $25B industry in 2025, expected to double by 2030. Yet behind the growth lies a stark reality: only a small percentage of creators achieve sustainable success, while many navigate instability, platform dependency, and burnout.

At the same time, traditional media are being challenged to adapt, emphasizing credibility, transparency, and long-term trust — areas where creators often struggle.

We are entering a complex era where information, entertainment, and influence blur together. The question is no longer who creates content — but who we choose to trust.

👉 Read more here:

Οι creators έρχονται. Οι influencers φεύγουν; | LiFO Oι content creators διεκδικούν θέση στην ενημέρωση και στην ψυχαγωγία, αλλά το ζητούμενο είναι ένα πιο διαφανές πλαίσιο δράσης.

✨ PR still has a lot of fuel and transformative power ✨

We are delighted to share our team's interview with MarketingWeek, where we discuss the present and future of Public Relations.

At Communication Effect, we believe that PR does not end — it evolves.

It reinvents itself, incorporates new tools and technologies, operates strategically, and remains a key driver of growth, reputation, and trust for every organization.

👉 Read the full article here: https://marketingweek.gr/communication-effect-to-pr-echei-akomi-poly-kafsimo-kai-dynami-metaschimatismou/

Communication Effect: To PR έχει ακόμη πολύ «καύσιμο» και δύναμη μετασχηματισμού - marketingweek.gr «Tο τέλος του PR» είναι μια συζήτηση που ανοίγει συχνά την τελευταία δεκαετία, ενώ ο κλάδος ανεβαίνει ακόμη πιο ψηλά στην αξιολόγηση πελατών και stakeholders. Για την παράδ...