Communication Effect

People today expect more from brands than great products or clever campaigns. They want brands they can trust.

The latest Edelman Trust Barometer Special Report shows that trust, relevance and authentic connection are becoming some of the most important drivers of growth.

Consumers are increasingly drawn to brands that understand their needs, reflect their values and feel genuinely connected to their everyday lives. In a world shaped by uncertainty and constant change, trust is no longer optional. It is essential.

One thing is clear: brands that build real relationships will be the ones that stand out and grow.

Worth the read: https://www.edelman.com/trust/2026/trust-barometer/special-report-brands

2026 Edelman Trust Barometer - Special Report: Trust and Brands Explore the 5th annual Edelman Trust Barometer Special Report - Trust and Health. Discover how societal change, leadership shifts and rising public expectations are transforming the global health landscape. Sign up for early access.

Καλό Τριήμερο! ☀🏖

🌐 Data is no longer just a byproduct of digital activity — it is national infrastructure.

Dr. Kyriakos Tolias, director of the National Documentation and Digital Content Center (EKT), visited the CNN Greece studio for a discussion on the role that knowledge and data can play in Greece’s transition to the new digital era.

A very insightful discussion that highlighted the growing importance of building a trusted national ecosystem for data utilization, where research, public institutions, and businesses can collaborate through interoperable and reliable data frameworks.

Κυριάκος Τολιάς (ΕΚΤ) στο CNN Greece: Tο στοίχημα ενός εθνικού οικοσυστήματος αξιοποίησης δεδομένων Σε μία εποχή όπου τα δεδομένα αποτελούν κρίσιμο εργαλείο για την έρευνα, την καινοτομία και τη λήψη αποφάσεων, η σωστή οργάνωση και διάχυση της γνώσης αποκτά...

Proud to support our client Cisco at the Euronext Athens Tech Summit 2026, where the company participated as exhibitor and speaker, highlighting the power of connectivity, AI and digital transformation.

Attendees had the opportunity to visit the Cisco booth and gain valuable insights from Angeliki Kyrillopoulou, Solutions Engineer, Cisco and Thanos Papakyriakopoulos, Regional Sales Manager, Cisco.

A great event filled with meaningful conversations, innovation and inspiring perspectives on the future of technology.

New Store Alert! 🚨

We’re thrilled to announce the opening of the brand new nrg store in Aigaleo! ⚡️

Proud to have contributed to bringing this exciting project to life! 🎉

Come visit the new space and discover a smarter, brighter energy experience ✨💡

Out of Office ✨

This Easter, we’re swapping desks for destinations and emails for Easter moments. From different corners (and a few secret spots), the Communication Effect team is celebrating, recharging, and gathering a little extra inspiration along the way.

Consider this our holiday auto-reply… but with better views 😉
Back soon, full of fresh ideas.

Happy Easter! 🐣🌹

May your days be filled with renewal, joy, and just the right amount of chocolate eggs.

As we take a short pause to recharge and gather fresh inspiration, Communication Effect will be out of office from April 9th to April 14th.

We’ll be back, refreshed and ready to reconnect, on April 15th.