Project Agora

🔜 We're heading to Weekend.19 next week for a few days of great conversations, fresh ideas and meaningful connections.

If you’ll be there, come say hi and discuss AI-powered performance on the Open Web, quality media and sustainable growth for advertisers and publishers. The team will be thrilled to meet you!

Weekend.hr Taboola Realize For Advertisers

We’re heading to DMEXCO 2026! 🚀

On September 23–24, the Project Agora team will be in Cologne for two days of conversations, ideas and inspiration around what’s next in digital.

If you’ll be at DMEXCO, come say hi and discuss AI-powered performance, the future of the Open Web, quality media and sustainable growth for advertisers and publishers.

Performance marketers have embraced AI—but so far, much of that automation had been confined to the walled gardens. With the launch of Realize+, our exclusive partner Taboola is introducing agentic AI to performance advertising across the Open Web.

Research shows that 80% of performance marketers would increase investment in the Open Web if it offered the same AI-powered automation available in search and social. While nearly 86% would shift up to a quarter of their performance budgets if those capabilities existed. Realize+ is bringing these exact AI capabilities advertisers need within the Realize platform.

Realize+ continuously makes and executes campaign decisions, automatically reallocating budgets, improving creatives and targeting, and driving better outcomes with less manual work.

And there is more.

With the introduction of Claude Skills, advertisers and agencies can now interact with Realize+ using natural language bringing campaign setup and optimization directly into their AI tools workflows.

Smarter automation. Premium, trusted inventory. Incremental growth beyond search and social.

The future of performance advertising on the Open Web has already started.

Read more: https://projectagora.com/articles/taboola-launches-realize-a-performance-agentic-ai-for-the-open-web/

Taboola Realize For Advertisers +

Hello Budapest! Affiliate World Conferences Europe is buzzing 🐝! Come meet us at Booth 11 to drive incremental performance beyond traditional channels.

Taboola Realize For Advertisers

🚀 Heading to Affiliate World Conferences Budapest? Our team will be there next week, and we'd love to meet affiliate marketers, media buyers and performance experts looking to scale beyond the traditional walled gardens.

Together with our partners at Taboola, we'll be at booth B11 showcasing Realize – the AI-powered performance advertising platform that helps advertisers acquire high-quality customers across the Open Web, reaching users on the world's most trusted sites.

Whether you're looking to:

✅ Unlock new traffic opportunities

✅ Diversify beyond Search & Social

✅ Drive more conversions at scale

✅ Grow your affiliate business with premium inventory
..let's talk.

What happens when consumer confidence returns?
For automotive brands, it rarely starts with a showroom visit.
It starts much earlier—with research, comparison, inspiration, and trust.

As markets across the UAE region navigate uncertainty, many automotive marketers are asking the same question:
How do we maintain brand momentum today while positioning ourselves for growth tomorrow?

Our insights article by our UAE team, explores why the challenge facing brands during recovery periods is not primarily a performance challenge—it’s a consideration challenge.

When confidence returns, automotive demand tends to rebound quickly. Consumers revisit postponed purchase decisions, research new models, compare financing options, and return to the market. But before they book a test drive or submit a lead form, they need confidence in both the product and the brand behind it.

That's where media environment becomes critical.

Research shows that trusted publisher environments improve advertiser trust, brand perception, and purchase intent. And when combined with native advertising formats, brands can communicate within contexts consumers actively choose to engage with—creating a powerful credibility effect that traditional display formats often struggle to replicate.

For automotive marketers, this means thinking beyond short-term lead generation.

🚗 Build consideration before demand peaks.

🚗 Maintain visibility when competitors go quiet.

🚗 Use trusted environments to reinforce brand quality, innovation, and reliability.

Because recovery doesn't happen in a single campaign.

It happens in phases. And the brands that invest in trust and consideration before consumers are ready to buy are often the ones that win when the market accelerates again.

The question is not whether demand will return.

The question is whether your brand will already be part of the consideration set when it does.

https://projectagora.com/articles/the-day-after-how-brands-should-navigate-advertising-recovery-in-the-uae/

The Day After: How Brands Should Navigate Advertising Recovery in the UAE - ProjectAgora A strategic guide by our UAE team for marketers preparing for the recovery window.

iFXEXPO Cyprus is in full swing 🔥! Come meet us at Booth 164, if you want to know how you can grow your brand away from the saturated, increasingly expensive platforms!

Taboola Realize For Advertisers

As marketers across the UAE navigate a period of uncertainty, one question keeps coming up: How do you maintain relevance today while positioning your brand for growth tomorrow?

Our UAE team drawing inspiration by the work they are currently doing with clients to help them prepare for the day after, put together their insights and tips in a piece exploring why the challenge facing brands right now is not primarily a performance challenge, it’s a trust challenge.

When confidence returns, demand tends to return quickly. Travel searches surge. Real estate enquiries reappear. Consumers re-engage. But before people buy, they need to trust.

That's why the media environments where brands appear matter as much as the messages themselves. Trusted media, premium editorial environments, and native formats can play a critical role in rebuilding confidence during recovery periods.

Read the full article in Campaign Middle East:
https://campaignme.com/how-brands-should-navigate-advertising-recovery-in-the-uae/

How brands should navigate advertising recovery in the UAE - Campaign Middle East A strategic guide, put together by the Project Agora team, for marketers preparing for the advertising recovery window.

That's what we call a 🔥 audience! We were thrilled to participate in the educational marketing event our partners and friends at Addig Digital Advertising organized earlier this week in Budapest, Hungary.

Our Managing Director, Nikos Komninos, took the stage along with an amazing lineup of expert speakers, and shared deep-dive insights on performance on the open web, beyond the saturated platforms.

Joined by our Hungary Country Manager Levente Kaldy, they had the opportunity to mingle with this wonderful audience, that really brought the vibe!

Thank you AdDIG Digital Advertising for the invitation 🙏.

See you all next time!

Taboola Realize For Advertisers

Our CRO Elena Tsiknakou is going to be at Panathēnea in Athens today!

Make sure to say hi if you're there. She knows all the best tips and insights on how brands can grow beyond the limitations of the walled gardens 😉 .

See you there!

Taboola