Project Agora

That's what we call a 🔥 audience! We were thrilled to participate in the educational marketing event our partners and friends at Addig Digital Advertising organized earlier this week in Budapest, Hungary.

Our Managing Director, Nikos Komninos, took the stage along with an amazing lineup of expert speakers, and shared deep-dive insights on performance on the open web, beyond the saturated platforms.

Joined by our Hungary Country Manager Levente Kaldy, they had the opportunity to mingle with this wonderful audience, that really brought the vibe!

Thank you AdDIG Digital Advertising for the invitation 🙏.

See you all next time!

Taboola Realize For Advertisers

Our CRO Elena Tsiknakou is going to be at Panathēnea in Athens today!

Make sure to say hi if you're there. She knows all the best tips and insights on how brands can grow beyond the limitations of the walled gardens 😉 .

See you there!

Taboola

🚀 We are beyond psyched to be heading in full force to iFXEXPO in Limassol on 16–18 June!

As one of the leading events bringing together fintech, trading, payments, affiliate, and digital acquisition professionals, IFX is where conversations around growth, customer acquisition, and performance innovation take center stage.

Stop by Booth 164 to connect with the team and talk about:
📈 Scaling customer acquisition beyond traditional channels
🎯 Driving measurable performance across the open web
🤝 Growth opportunities for fintech, trading & regulated brands
🚀 Smarter strategies for sustainable acquisition and campaign scale

Whether you're looking to diversify traffic sources, improve campaign efficiency, or unlock incremental growth, we'd love to connect.

See you in Limassol 👋

Taboola

Next stop: MAC2026 Affiliate Conference 🔥

Project Agora is heading to Yerevan for MAC2026, where our Alisa Malostanidou will be on the ground connecting with affiliates, advertisers, media buyers, agencies, and performance marketers from across the ecosystem.

As competition intensifies and acquisition strategies evolve, scaling performance requires more than relying on the usual channels. The conversation is shifting toward diversification, new traffic opportunities, smarter optimization, and sustainable growth.

If you’re attending 26–27 May, make sure you say hi to Alisa to talk about:

📈 Scaling beyond search and social
🎯 Unlocking incremental performance across the open web
🤝 Growth opportunities for advertisers, affiliates & partners
🚀 New ways to drive customer acquisition at scale

See you in Yerevan!

Project Agora is heading to Marketing Summit next week, and our very own Katerina Probona will be on the ground connecting with marketing leaders, industry peers, and innovators shaping the future of advertising.

As brands continue to navigate a fast-changing media landscape, conversations around scalable performance, audience engagement, and growth beyond traditional channels are the focus more than ever.

If you’ll be attending, make sure to say hello to Katerina — we’d love to exchange ideas, discuss market trends, and explore how brands can unlock new opportunities across the open web.

See you at !

🔟 We’re proud to see Realize featured in MarketingWeek's Book of 10 under AI in Marketing Solutions & Tools.

As marketers look beyond traditional channels to find scalable, sustainable growth, AI-powered performance solutions are becoming essential to uncover new opportunities, optimize outcomes, and reach new audiences across the open web.

⭐ This recognition highlights the reality that the future of performance marketing will be driven by smarter technology, stronger signals and expansion beyond search and social.

Taboola

🎙️ We’re excited to share that our Chief Product Officer, George Ntouzos, will be speaking at the Digital Marketing Forum in Bucharest on Tuesday, May 5.

In a rapidly evolving digital landscape, the traditional advertiser playbook is no longer delivering the results it once did. During his session, George will explore why relying solely on search and social is limiting growth—and how brands can unlock scalable performance beyond these channels.

From expanding reach across the open web to leveraging AI-driven solutions, the session will highlight practical ways marketers can drive sustainable results in today’s environment.

📍 Join us to discover what’s next for performance advertising. You can still get your tickets here: https://www.digitalforum.ro/

🚀 We’re very excited to announce that Taboola News is now live on Samsung devices in Czechia, Hungary, and Romania—powered by Project Agora.

This launch brings personalized news and content recommendations directly to users via the Samsung -1 screen and the Samsung News app—creating a seamless, high-attention discovery experience built into daily mobile habits.

💡 What this means for the ecosystem:

🔹 Publishers gain access to premium, high-visibility real estate—unlocking incremental traffic and new monetization opportunities within a trusted global environment.

🔹 Advertisers tap into brand-safe, premium placements embedded in the user experience—driving performance beyond search and social.

🔹 Users enjoy more relevant, personalized content at their fingertips.

This milestone strengthens our joint mission with exclusive partner Taboola, to support sustainable growth across the open web—connecting audiences, publishers, and advertisers through innovative, AI-powered solutions.

https://projectagora.com/articles/taboola-news-launches-on-samsung-devices-in-czechia-hungary-romania-via-project-agora/

Taboola News Launches on Samsung Devices in Czechia, Hungary & Romania via Project Agora - ProjectAgora The integration brings personalized news & content recommendations directly to Samsung users.

💪 Scaling performance beyond walled gardens just got easier in North Africa. Realize is now available in the region exclusively through Project Agora.

Advertisers and agencies across Egypt, Morocco, Algeria and Tunisia can tap into AI-driven performance beyond search and social — leveraging a premium network of 11,000+ publishers and digital properties.

With this launch, Project Agora now represents Realize across North Africa, Central Eastern Europe, and the Middle East, further strengthening its position as a strategic growth partner in emerging markets.

💬 “North Africa represents a dynamic and fast-growing digital ecosystem,” said Project Agora CEO, Alex Karageorgis. “Through Realize, we’re enabling advertisers to unlock scalable performance opportunities beyond traditional walled gardens.”

Why Realize?

✔ AI-driven optimization using first-party data

✔ Access to high-intent audiences across the open web

✔ Format-agnostic delivery (native, display, vertical, carousel)

✔ Smart bidding to maximize conversions within budget

✔ Predictive audiences for stronger ROI

✔ Easy creative repurposing via social importer

As advertisers look for diversified, performance-driven growth channels, this expansion marks an important step in unlocking new opportunities across the open web.

Project Agora brings Realize to North Africa, expands access to AI-driven performance advertising - Campaign Middle East “By bringing Realize to the region exclusively through Project Agora, we are enabling advertisers to unlock scalable performance opportunities beyond traditional walled gardens," said Alex Karageorgis, Project Agora CEO.

💡 Our own Tasos Kampitsis, Senior Growth Manager, talks DeeperDive* and first insights for how readers interact with it, with IAB Slovenija CEO and industry expert Zoran Savin.

*DeeperDive is Taboola's GenAI answer engine built for publishers, generating responses to reader queries rooting exclusively in their verified journalism.



Check out the complete podcast:

Novi načini spletnega komuniciranja s Tasosom Kampitsisom (Project Agora). AI spreminja način uporabe spleta pravi Tasos Kampitsis. Uporabniki vse bolj komunicirajo z vsebinami prek pogovora, namesto klikanja. To prinaša izzive za z...