Mini Game Ads

The 10 things in advertising you need to know today YouTube will only allow creators with over 10,000 views to monetize, Amazon's growing ads business, and Unilever is cutting its spend with ad agency WPP.

is the of entertainment as it adds a totally new dimension to digital content.

The future of advertising: what will 2025 look like?

The future of advertising: what will 2025 look like? A more personalised, digitised, slicker and quicker future awaits for the world of advertising, writes Amy Kean

Gaming grows up: A video game revolution

Gaming grows up: A video game revolution The video game is 40.

Why video are the new entertainment leaders

Why video games are the new entertainment leaders Don Reisinger thinks video games have supplanted movies as the de facto leaders in entertainment. Is he right?

Video will shape the modern entertainment industry

Video games will shape the modern entertainment industry Gamers are growing up and they’re not the buck-toothed,…

Cinematography Studies for Google

VR Cinematography Studies for Google Exploring how people are represented in VR

The Future of Games and How to Stop It

The Future of Games and How to Stop It How to Build a Better Game Company

The Future Of VR and (Non-Gaming) Entertainment

The Future Of VR and (Non-Gaming) Entertainment Mixed-reality entertainment shines bright

Design Thinking: Improving In-flight Entertainment

Design Thinking: Improving In-flight Entertainment Emirates, one of the most prestigious airline companies in the world is considered to have the “Best In-Flight Entertainment” two years in…

Why People Pay for Subscription Entertainment Services

Why People Pay for Subscription Entertainment Services I’ve been giving a lot of thought to subscription entertainment services and why people will or won’t pay for them. This is a question we…

Is Programmatic the Future of ?

Is Programmatic Advertising the Future of Marketing? Machines are taking over much of what marketers do today.