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Video has become king in mobile advertising. This year, marketers will spend 49% more on mobile video.

So, advertising your game or app is best done with a video. However, video ads have one drawback: they’re more expensive to produce, and thus less forgiving of mistakes. Video ads are one of the best ways to introduce the product to a consumer.

4 Tips for Better Mobile Video Ads Video has become king in mobile advertising. This year, marketers will spend 49% more on mobile video. So, advertising your game or app is best done with a v

Programmatic revenues in Europe grew by a healthy 33% in 2018 to reach €16.7bn.


Despite concerns from advertisers about the effectiveness of the current digital supply chain and worries that GDPR would impact digital spend.

Programmatic revenues hit €16.7bn in Europe last year – up 33% Programmatic revenues in Europe grew by a healthy 33% in 2018 to reach €16.7bn.   Despite concerns from advertisers about the effectiveness of the cu

Research predicts almost 90% of digital display ads in the U.S. will go programmatic by 2020.


One trend that has been making waves in the mobile marketing industry is programmatic advertising. Its growth over the past years has skyrocketed so much that research predicts almost 90% of digital display ads in the U.S. will go programmatic by 2020.

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Check out 4 Award Winning Native Advertising Campaigns

The internet and social media have broken down the barriers that once existed between companies and consumers, who are now increasingly demanding of brands. For consumers who watch Netflix while also scrolling their social feeds, simple advertising isn’t enough. They expect engagement and interactivity.

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Google announced an update to these restrictions. Starting in November, that it will no longer serve ads for credit repair services.

At the same time, advertisers who wish to serve ads for debt settlement or debt management services will need to be certified by Google, as well as the governing bodies of where they look to serve ads.

Advertising for financial services is tough.

Google’s Newest Ad Policy Restricts Debt Services Ads & Bans Credit Repair Ads Google announced an update to these restrictions. Starting in November, that it will no longer serve ads for credit repair services. At the same time, advert

How to Test Ad Creatives?


There are so many creative elements that digital marketers can test in their banner ads – from value propositions to taglines to images and styling – that it can be hard to know where to start.

A/B testing your creatives take a couple weeks to conduct to get proper statistical significant, so it’s often difficult to test every possible creative variation.

Beginner’s Guide to Optimize Your Display Ad Tests How to Test Ad Creatives?   There are so many creative elements that digital marketers can test in their banner ads – from value propositions to tagl

Google released Google Ads Editor version 1.2. This release has a lot of new features including support for new campaign types and updates to multi-account management. Version 1.1 was released in July, so it has been a while since Google came out with a new version of Google Ads Editor.

Google Ads Editor Gets New Features & Support For New Campaign Types Google released Google Ads Editor version 1.2. This release has a lot of new features including support for new campaign types and updates to multi-account mana

3 Beyond-the-Obvious Films Every Marketer Should Watch on Netflix

✔️Jiro Dreams of Sushi

The Gist: This foreign documentary profiles sushi chef Jiro Ono, an 85-year-old master who owns an obscure, $300-a-plate restaurant. His restaurant is legendary among foodies worldwide… But, why?�
Category: Documentary | Length: 1 hr. 22 min.

✔️The Founder

The Gist: “After a fateful encounter with the McDonald brothers, struggling salesman Ray Kroc becomes driven to change the way hamburgers are made and sold,” says Netflix. Kroc is a ruthless and money-hungry man who took McDonald’s from the McDonald brothers and turned it into a global corporate chain.�
Category: Movie | Length: 1 hr. 55 min.

✔️Mad Men

The Gist: This 92-episode period drama chronicles the lives of 1960s advertising executives in an age where anything can be marketed with the proper tagline.�
Length: 30 min. | Category: Television Series

Internet users have expressed their annoyance at the distraction and inconvenience of display ads for years -- from the introduction of banner ads in the 90’s to the countless moving and flashing iterations we’ve seen since. So, it’s really no surprise that ad-blocking programs have been barreling into mainstream use.

How To Build Your Native Advertising Strategy? 3 Ways that Work Internet users have expressed their annoyance at the distraction and inconvenience of display ads for years -- from the introduction of banner ads in the 90’s

Ad-blocking & The Rise of Native Ads
Internet users have expressed their annoyance at the distraction and inconvenience of display ads for years -- from the introduction of banner ads in the 90’s to the countless moving and flashing iterations we’ve seen since. So, it’s really no surprise that ad-blocking programs have been barreling into mainstream use.

How To Build Your Native Advertising Strategy? 3 Ways that Work Ad-blocking & The Rise of Native Ads Internet users have expressed their annoyance at the distraction and inconvenience of display ads for years -- from th

In order to add some depth to our coverage of how display is changing and what you need to do to use it more effectively, it’s helpful to look at some recent case studies.
Case 1: ZUJI


The problem
ZUJI, a large Asia-Pacific online travel agency with nearly 2m visitors per month, faced an issue with its site visitors.

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Ad-blocking & The Rise of Native Ads
Internet users have expressed their annoyance at the distraction and inconvenience of display ads for years -- from the introduction of banner ads in the 90’s to the countless moving and flashing iterations we’ve seen since. So, it’s really no surprise that ad-blocking programs have been barreling into mainstream use.

How To Build Your Native Advertising Strategy? 3 Ways that Work Ad-blocking & The Rise of Native Ads Internet users have expressed their annoyance at the distraction and inconvenience of display ads for years -- from th