PerfectWeb

A clever campaign to get us all thinking from our friends over the pond. A collaboration between the not for profit organisation The Ad Council and digital agencies HelpsGood and R/GA. Are you inspired?

Ad of the Day: This Beautiful Ad Council PSA Reminds Us We're All Human Underneath Prepare to feel all of the feels—and have a box of tissues nearby—as you watch this PSA about bias and diversity from the Ad Council. The poignant three-minute spot, for the "Love Has No Labels" campaign, hopes to shake people up and help them realize that everyone holds biases, even if they aren't…

Charities warned: embrace new technology or miss out on donations | Charity Digital News Claranet has warned that less people are carrying cash due to the rise of mobile devices, so charities must adapt and think ‘digital-first’ if they are to sustain their income streams.

New partnership to help charities sharpen their digital media skills | Charity Digital News Technology Trust has teamed up with Prodigy Learning to offer UK charities a range of certified training programmes available through its tt-exchange donation programme.

A good read, with the most important point being No. 4. Think like a brand "Although charities are altruistic in nature, the biggest and most high-profiles ones view themselves as brands and approach all their marketing efforts as any other business would." So many charities do not think this is important, and in turn fail to budget for marketing costs like a business would, which in turn inhibits growth.

Five ways to strengthen your charity's brand As Macmillan Cancer Support is named CharityIndex brand of 2014, YouGov explain what people look for in charity brands

Resource Guide: Social Media and Drupal | Drupal.org Drupal makes it easy to integrate all of the popular Social Media platforms with your website. There are dozens and dozens of modules available to integrate your website with Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, Flickr, YouTube, Tumblr, and more. Post to multiple sites, aggreg…

A great idea to raise awareness and funds!

An alternative to Google’s 2014 ‘Year In Search’ | Charity Digital News Every year at about this time Google releases it’s year in search video, recapping the most searched topics of the year, such as Robin William’s death and the World Cup. A charity organisation has come up with a brilliant spin – stick with it. By the end you’ll realise!

Leading retailers join ‘Penny for London’ charitable revolution | Charity Digital News Mayor of London, Boris Johnson, said: “It is fantastic that two of Britain’s much loved retailers have committed to sign up for Penny for London and I hope many more will follow their lead.

A shout out for tomorrow. This is the first time this initiative has been taken up in the UK. An amazing amount of UK charities have signed up to be partners. So check out their website, see what your local charity is doing and lend your support.

#GivingTuesday UK | Giving Tuesday UK (2nd December) is a global day of giving. After the sales of Black Friday and the online shopping boom on Cyber Monday, is an opportunity to come together to show the world why it’s good to give. Whether it’s making a donation, volunteering your time or just spreading t…

Interesting read for all you not for profit's.

Online platform set to engage millennials and transform charitable giving | Charity Digital News Founder Matt Kebble also hopes Makerble will create a level playing field between small and larger charities by providing equal opportunities for smaller charities to reach new potential donors online.

Great article and advice, we work with lots of smaller charities on their digital, and we give them similar advice. A good read for beginners into digital fundraising.

Digital fundraising: Big ideas for small charities (Guest Post) | Charity Digital News In this guest post, Kirsty Stephenson, digital strategist and project planner for Child’s i Foundation, explores how web-based and mobile technology are giving charities new and exciting ways to engage with supporters and increase donations.

Agencies like PerfectWeb that specialise in mobile can help fill this knowledge gap.

Charities failing to address shift to mobile devices | Charity Digital News According to a new study from Eduserv, ‘Optimising Charity Websites for Donations,’ the charitable sector as a whole is failing to address the opportunity to maximise fundraising through mobile devices.