The SEO Works

This is how we hit a 10:1 return on ad spend while breaking into a brand new market for a growing furniture provider ⬇️

EZ Living Furniture, a furniture and decor provider with over 20 stores across Ireland, sought assistance from our experienced PPC team with two huge strategic challenges:

⚔️ Fierce industry competition
🔨 Breaking into the UK market

We began by conducting an extensive audience and market trends analysis to ensure the overall strategy aligned with their business needs and target demographics.

From this, we devised four strategic objectives that worked to establish a strong direction to achieve the campaign's goals. Here’s what we did:

1) We restructured their account to focus on profitable products, grouping them by type and profit margin.

2) We implemented performance-based campaigns to refine brand campaigns. We improved product feeds and targeted specific demographics to capture their desired audience.

3) We developed a brand exposure strategy which involved YouTube and Display campaigns for top-of-funnel marketing and retargeting to increase interaction rates and revenue.

4) And finally, we helped them enter the competitive UK market by targeting similar audiences and creating audience funnels to increase brand exposure. We utilised responsive and static ads to showcase products, offers, and features, moving audiences through the purchase funnel to increase revenue and ROI.

This four-pronged approach saw fantastic results and allowed EZ Living Furniture to maximise returns and profits. They saw a huge 204% increase in transitions, a 99% increase in revenue and a massive 10:1 return on ad spend.

Congratulations to Kayleigh for her incredible work on this campaign! 💪

SEO no longer delivering results? 🫣 Slow down... don't do anything rash... read Ben's blog to diagnose the real issue before you do anything ⬇️

Are competitors outranking you for the terms that matter? Is organic traffic flatlining or starting to slide? Do SEO reports keep landing in your inbox promising 'improvements soon'?

SEO sits at the intersection of strategy, ex*****on, measurement and search behaviour, and a weakness in any one of those areas can drag the whole channel down.

So, how do you avoid this from happening? Or if it’s already happening, where do you look?

In this blog, Ben explores a number of misconceptions and roadblocks that can all contribute to stagnating SEO performance if not effectively handled!

He explores:

❌ That activity doesn’t equal progress
🚩 Red flags that suggest a team that’s underdelivering
✋ How you could actually be the blocker
😣 Five common root causes of your SEO problems

And so much more!

You’ll also find a handy free checklist! ✅ This can be downloaded to help you dig out any underlying issues or as a guide to avoiding them.

Read Ben’s blog today: https://www.seoworks.co.uk/diagnosing-seo-performance-problems/

Is there anything better than happy clients? 🥰 And with such a talented team, we've got quite a few of them - take a look! 👇

Our mission as the digital growth experts is simple - to get businesses more customers online.

Whether that's through our SEO, PPC, AI Search or Web services, we're not interested in vanity metrics. We want to make a real difference to businesses!

And nothing makes us more proud than to receive glowing reviews like these, all about the difference we've made.

All as a direct result of the dedication, knowledge and drive of our amazing team 💪

Thanks for all the hard work everyone - keep smashing it!

Swimming to SEO Success! 🏊 We've partnered with innovative swimming pool booking site, Swimple, to grow their nationwide presence ⬇️

Swimple offers users an easy way to explore and book private swimming pools in their area, giving families, couples and individuals the opportunity to swim at their own pace in private surroundings!

Since their launch they've grown to 20 affiliated pools and an estimated 250,000-300,000 privately owned swimming pools in the UK... but they want to grow even more 🚀

So, they sought assistance from a digital agency that could build their organic online presence through an effective SEO campaign, which is where we came in. They landed on our awesome team after being impressed by our reputation and in-depth initial discussions!

Co-founder at Swimple, Alistair Wood, said, “We chose The SEO Works because their reputation spoke for itself - their reviews were outstanding, and from our very first interaction, their professionalism really stood out. They went above and beyond by providing a comprehensive initial audit of our website, which gave us immediate value and clarity.”

“As someone new to SEO, I particularly appreciated how approachable, patient, and supportive the team has been throughout the process. Their communication is excellent, and they’ve guided us every step of the way. It was also important to us that everything is handled in-house, which gives us real confidence in the consistency and quality of their work. We’re excited to be partnering with a team that truly feels like an extension of our own.”

Welcome on board team Swimple, we're so excited to help you grow 🙌

Perfect weather makes for a perfect early Friday finish! ☀️ And that's just one of or flexible working policies - swipe to learn more about them 👉

We believe the best teams are teams built on trust.

And that’s why we empower everyone with so many different ways to manage their own time throughout the week.

While the policies are not mandatory, giving our team the autonomy to structure their weeks in this way helps them complete their work in a way that is accessible to them.

At the core of all our policies, we look to:

✨ Promote a healthy work-life balance

✨ Recognise that not everyone can thrive within a strict 9-5 role

✨ Encourage each individual’s passions outside of work

And by doing this, we hope to create a happy and healthy workplace where everyone can succeed!

Swipe to read our policies and some feedback directly from the team about how they benefit 👉

It’s time to secure your brand in the age of AI-driven discovery, and our free whitepaper is the only thing you need 👇

The next evolution of search is here, and you need to focus on remaining a visible and trusted authority across the web.

With the collapse of the traditional search funnel, ensuring your AI approaches work in tandem with established SEO practices as a dual strategy is essential - and that’s where our latest whitepaper comes in!

'How To Secure Your Brand in an Age of GEO' is here to help marketing leaders like you navigate the relationship between GEO and SEO.

It explores how you can build the right foundations for success, alter your digital approach, and establish your Universal Information Infrastructure, our proprietary method exclusive to this whitepaper.

Don’t just prepare your brand for GEO; secure it 🔒

Download it for free now 👉 https://content.seoworks.co.uk/geo-whitepaper

Revealed 👀 What you should and should NOT be using AI for in your PPC campaigns! 👇

AI may seem like a more recent development in marketing. But in the world of PPC it's nothing new, and the trend towards automation has been going on for some time...

In actual fact, it’s been around since 2008, when Google introduced ‘Conversion Optimizer’! Since then, AI in PPC was mostly linked to bidding… but not for long.

Since ChatGPT launched in 2022, new capabilities have become possible, and in an industry all about efficiency, it’s opened up a whole scope of opportunity.

But just because you can, does it mean you should?

In our latest blog, Rob tackles the big question - ‘What should you be using AI for in PPC?’

He takes you through:

💡 A brief timeline of AI in PPC and how it’s developed
💡 How AI can help you
💡 The next stages for AI in PPC

And on the flip side:

❌ What AI should not be doing

Rob’s expert insights, gained from 19 years of experience, are for anyone looking to streamline their efforts and take their campaigns to a new level!

Click here to read them now: https://www.seoworks.co.uk/using-ai-in-ppc/

We’re pleased to launch our new charity committee! Swipe to learn more about how it came to be and why it’s so important 👉

Here at The SEO Works, we’ve always done our best to support charities and causes throughout the year. From Pride Month to Movember to Su***de Awareness Day, we aim to spread information and raise funds 🙌

And, our new charity committee allows this to happen on an even bigger scale 🤩 It’s going to enable us to:

🎉 Explore more ideas

🎉 Share responsibilities

🎉 Try different activities

🎉 Encourage more team members to use their company charity day

🎉 Support our charity partners, The Archer Project and Weston Park Cancer Charity, in new ways

It’s a very exciting next step for the business, and we’re looking forward to seeing what ideas the committee come up with!

GeoPura is leading the transition to clean energy, and we built them a site to help them do that! 💪 Take a look at the finished product below... 👀

GeoPura is an incredibly exciting business, providing hydrogen-powered generators to replace diesel generators, helping businesses in their movement toward sustainable energy.

They came to us looking for a practical custom website that clearly explained their innovative energy solutions while building trust with both technical and non-technical audiences.

And we think the team nailed that brief! They created a website that has...

💻 A modern, structured design that puts GeoPura’s mission front and centre

💻 Clean visuals and clear headings that help explain what they do without overwhelming visitors

💻 Easy to explore key sectors and products, and case studies that bring their work to life

💻 Strong call to actions and easy contact options that are flexible and built to grow with them

We’re proud to say that GeoPura now has a sharp, confident website that reflects its position in the energy space. It supports their sales conversations and helps explain their offerings quickly.

Well done to Graham, Tom and Jake, who nailed this website design and build 🎉

Would like a website built for a market-leader? Start the conversation today - https://www.seoworks.co.uk/contact-us-web/

We're so excited to announce a new chapter for Marketing Meets... and a brand new co-host! Here's what's changing about this incredibly popular event ⬇️

There are lots of marketing events around, but we felt that they weren't giving marketing leaders what they really needed - a sales-free space for peer-to-peer support.

Not just talks and keynotes, but a chance to bounce crucial ideas, gain experience from other sectors, and continue learning from one another!

Which is why Marketing Meets was created.

Now we're incredibly excited to be taking it to the next level, with the addition one of Sheffield's most prestigious businesses - Westfield Health.

They'll be familiar faces, with our very own Alex and Alex still on the panel and Danny facilitating. But we will be welcoming a brand new co-host with over 15 years of B2B Marketing experience… Westfield Health's Head of Marketing - Claire O'Toole 🤩

We're so grateful to be able to continue this truly unique event with the help of a business and a marketer at the forefront of an ever-evolving industry!

The first event of this season will be announced soon, and it's a good one. Watch this space to find out what it is 👀