Aetha Design

We’re excited to finally share Caira, the AI-powered camera that redefines how creators capture and connect.

Caira represents our latest collaboration with the team. A project that set out to evolve the brands industrial design language. We developed a design that reflects precision, creativity, and intent in every detail, making advanced AI technology feel tangible and approachable.

Caira is now available to preorder on Kickstarter, the link is in our bio.

Tom- Super excited to announce I’m back judging the Innovation Awards in Las Vegas for the third year.

The level of products this year is incredible and I can’t for everyone to see them be released in January.

We’re looking for a Product Designer to join the team at our studio on the South Coast.

1-3 years experience
Please send a CV and portfolio to [email protected]

Times Fly is live on Kickstarter now!

Times Fly are running sunnies that stay put even in the most challenging and changing conditions. With Times’ signature armless design and a wraparound field of view, users forget they’re even wearing them

After previously launching Times Seek & Roam, we listened to feedback from users and set about developing a pair of sunglasses specifically designed for running, cycling and everything in between

For the past few months we have been working on this internal project, from the industrial design, to the engineering and brand strategy and we are so pleased to finally see it released.

Druice is now live on kickstarter!

We’ve been working with .uk for the past 2 years to develop their concentrated juice dispensing water bottle. Balancing storage, size, function, and complexity were key to making the concept viable. We went through over a hundred different iterations and prototypes to nail the finer details making Druice the best solution for flavoured hydration on the go.

The link to back the project is in our bio!

We’re stoked to hear our clients have secured $2million in seed funding to help propel the R&D of their AI-powered camera system. This is a huge milestone for the team and a big step toward taking their tech to the next level. The funding will help speed up development and bring even smarter tools to creators everywhere

Our ongoing partnership with the team has helped create a camera with a look, feel, and user experience that keeps up with the intelligence packed inside. A camera thats takes the guesswork out of content creation.

Notch Cargo is one of the innovations coming out of our ongoing partnership with

An attachment point that doubles the available storage space whilst only using one gear loop. Giving arborists better access to their gear without adding clutter and saving them time in the canopy.

Designed and developed by Aetha in Poole, UK

It’s been a couple years since we partnered with the team. Looking back now, it’s incredible to see how far they’ve come, over 1 million units sold and still growing! From an ambitious idea to a global movement. We’re proud to be part of the journey.

The forme shaker designed and developed by Aetha in Poole, UK

Welcome to a new Aetha.

We’ve grown and to reflect this we’ve reimagined our identity to better reflect us as a studio.

More to come soon! Explore our work, link in bio

Entries are now open for the Student Awards 2025.

While we can’t promise you a job (like Sam who won the award last year!) we do have a paid internship available for one of the finalists.
design founder Tom is also a judge this year. The winner will receive a £1500 cash prize and an award carved from waste by

Entries close on Junes 1st.

Share your entry using

More information here and how to enter - https://www.designtruth.co.uk/awards

The Notch Pop Box provides arborists with a quick and intuitive way to store and deploy their throw line. By moving away from traditional fibreglass rod construction we were able to design a system the saves on set-up and pack-down time, whilst maximising product lifespan.

Designed by Aetha for

We can finally talk about it! I’m so happy to be judging the 2025 Consumer Electronics Show Innovation Awards in Las Vegas.
Tom Parsons, Aetha Founder