Cunningly Good Group

We live in an age of instant communication.

So why does it often feel like the people who need to see a message... never see it when it actually matters?

Social media has changed not just what we communicate, but when communication is received. And in the process, timeliness may have become the forgotten element of effective engagement.

Here's a reminder that being seen is not the same as being heard. Read the full article on our website and see why timeliness still matters: https://f.mtr.cool/qnlgedmtua

Thousands of cyclists from all over the UK have pedalled across the Scottish Highlands today (Sunday, 10 May) for Cancer Research UK UK Etape Caledonia 2026, the UK’s original closed-road sportive.

Organised by Motiv Sports UK and supported by headline charity Cancer Research UK, the event welcomed over 4,500 cyclists from across the UK.

Cyclists of all abilities set off from Pitlochry at dawn, choosing from 40, 55 and 85-mile routes and riding through Highland Perthshire’s dramatic scenery on fully closed roads.

Find out more: https://f.mtr.cool/ltzdoyrrcs

🚨BREAKING NEWS🚨

Falkirk’s four-star visitor attraction, Callendar House, is set to launch two new free exhibitions this Saturday 2 May, ‘Walk in the Park’ by Joy Bain and ‘Iron and Clay’ by Tom Astbury, bringing together contemporary art and rarely seen archive photography that explore Falkirk’s natural beauty and industrial past.

Running until 16 August 2026, the two new exhibitions offer different but complementary perspectives, with ‘Walk in the Park’ exploring the beauty of Callendar Park, while ‘Iron and Clay’ focuses on the legacy of industries that have shaped Falkirk.

Find out more about exhibitions here: https://f.mtr.cool/wfulflcfwx

We are proud to have been recognised with a 1 Star WePurpose 2026 Supporters Award.

The WePurpose Supporters Awards recognise those businesses whose support has contributed to at least 1 week, or more, of an apprentice salary. WePurpose Technology creates new opportunities for young people and builds strength within Scotland’s technology sector.

WePurpose has been assisting young people who struggle with the transition into employment since 2016. By using WePurpose as our IT provider, we are proud to have helped create genuine social impact while also getting great technical support – it's a win-win for everyone.

Some websites do not just need a tune up, they need a rescue. One client came to us with a slow, error filled site that was costing them time, money and patience.
Their developer dismissed our audit with “this does not matter”.

But it does matter. To users. To search engines. And to the results you are trying to achieve.

After some focused guidance, we fixed the issues, lifted their audit score from 27% to 98%, and boosted page speed by 20%. Suddenly, everything worked the way it should.

Want the full breakdown of what went wrong and how we fixed it? It is on our website, and you can also subscribe to our Substack for more insights that genuinely make a difference: https://f.mtr.cool/lplhvdgmiz

🚨BREAKING NEWS🚨

Scottish businesses have helped to create nearly 30 jobs by simply choosing where they spend their IT support budgets, as Inverness based provider WePurpose Technology announces its 2026 Supporter Award winners while also unveiling its new branding.

The award-winning Inverness-based IT services provider, founded in 2016, was previously known as The Apprentice Store. WePurpose Technology has set its sights on expansion of their remotely delivered IT services across the UK and internationally, which will continue to fund its charity work, that is to create employment and training opportunities.

Find out more on our website: https://f.mtr.cool/qnomzfhcgs

🚨BREAKING NEWS 🚨

The Enchanted Forest Community Trust, the organisers behind Scotland’s favourite sound and light show, has appointed culture and tourism industry leader Gordon Morrison as its new Chief Executive, as preparations ramp up for its milestone 25th anniversary year show.

Gordon joins the Trust bringing more than two decades of leadership experience across Scotland’s tourism and cultural sectors and having held a range of senior leadership roles at both national and UK-wide level.

Find out more here: https://f.mtr.cool/tiuzxbsgzt

🚨BREAKING NEWS 🚨

A brand-new dedicated home for gymnastics in West Lothian will open this June, as Xcite West Lothian Leisure prepares to launch a new Gymnastics Arena in Bathgate following a 170% surge in gymnastics participation in recent years.

Find out more here: https://tinyurl.com/435djsj9

Four words are quietly reshaping our industry: “rather than an agency.”

Freelancers are being prioritised, while agencies are being ruled out before they even get a look in.
But is this really about cost, or have we simply failed to explain the value agencies bring?

Because when you strip it back, are you paying for hours, or for infrastructure, experience and outcomes?

A cheap haircut is still a haircut, right?

Not always.

Read the full article on our website: https://f.mtr.cool/dvcbdxshxl

Or subscribe to Cunningly Good Marketer on Substack for more: https://f.mtr.cool/pggveuilyp