Impression

Open-source Marketing Mix Modelling (MMM) gives you total control over your marketing attribution, but picking the right codebase can feel overwhelming 📊

Do you opt for the automated stakeholder reports of Meta's Robyn, the geo-level strengths of Google's Meridian, or the complete independent flexibility of PyMC Marketing?

We've just published a platform-agnostic blueprint breaking down the pros, cons, and data requirements of the big three open-source frameworks.

If you are planning to build a modern marketing measurement strategy, this guide is for you 👇
https://impression.tips/4uAVARm

Is your content strategy ready for AI Search? 🔍

As AI tools fundamentally change how users search online, SEOs need to look beyond traditional Google rankings and start thinking about Generative Engine Optimisation (GEO).

In our latest blog post, we dive into how to effectively leverage ChatGPT for keyword brainstorming, technical schema generation, and metadata automation, plus the exact formatting steps you need to take to ensure your brand gets cited in AI-generated responses. 🚨

https://impression.tips/4fRRLDX

Brands that are winning in 2026 are the ones already listening to the conversations customers are having, not broadcasting to them 🗣️

Today’s audiences have spent years watching brands market to them.

They’ve seen campaigns soar and crash, creators build businesses from scratch, and brands navigate public scrutiny in real time.

As a result, consumers are more commercially aware than ever before and can now spot a ‘strategy’ from a mile off.

Joining us for her first-ever talk at The Marketing Meetup Nottingham is our very own Social Specialist, Gabriella Molinari.

In her talk, she'll be exploring:

▶️ What’s changed in audience behaviour

▶️ What brands can learn from the conversations happening around them

▶️ How to turn those insights into better content, campaigns and products

🗓️ Thursday 25th June
🕕 6pm to 8pm
📍 Impression, Fothergill House, Nottingham, NG1 2AS

Get your tickets here 👇
🎟️ https://impression.tips/43ASx0M

From boosting efficiency to uncovering key insights and inspiring new ideas, AI is rapidly becoming a go-to tool for paid social marketers📱🗣️

In our latest guide, we show you how AI can elevate your social media campaigns, help you gain deeper insights, and stay ahead of the curve.

Download for free 👇
https://impression.tips/3Qqs6rv

It’s time to stop chasing vanity clicks and start driving real growth 🏃

Between TikTok discovery, Amazon searches, and AI-driven answers, the customer journey isn’t a straight line anymore; it’s a web.

If your team is still stuck in siloed KPIs, you’re likely missing the bigger picture. In this session, our senior strategist, Laura Arens, shares how to bridge the gap between fragmented channels and profitable results.

You'll learn how to:

✅ Move past simple clicks and start measuring what actually grows your business.

✅ See how to test your paid search to find exactly where your spend stops being effective.

✅ Get a simple, unified formula to show your team exactly how your strategy is working.

✅ Turn efficiency wins into long-term brand power.

Watch the webinar for free below 👇
https://impression.tips/4v1jy9D

We're welcoming Dave Endsor, Organic Social Media Strategist, to our summer Marketing Meetup in Nottingham this June 🔅

With over 15+ years of experience, Dave is looking to share with you how shared problems and customer insights can help you create social media content.

His talk will include:
• Why a sense of belonging matters more than sales content on social.
• The four pillars of community on social media, with real examples of each in action.
• The questions that reveal what genuinely connects your audience.

🗓️ Thursday 25th June
🕕 6pm to 8pm
📍 Impression, Fothergill House, Nottingham, NG1 2AS

Get your tickets here 👇
🎟️ https://impression.tips/4uznq0E

Learn how we streamlined multiple data sources into high-performance feeds for MOTORS’ paid media campaigns, ultimately generating over 20,000 monthly leads 🚗

Read the full case study below 👇
https://impression.tips/4epgtKr