Automation Ninjas

Email marketing is a lottery of sorts if you think about it.

Your email is going to be one of many landing in someone’s inbox. You want yours to be the chosen one, standing out among the throng. But how?! 😕

Fortunately, it’s not as much a game of chance. You have the ability to draw the attention towards your email with an incredible subject line and preview text.

However, as I said, that effort will go unrewarded if your email ends up bouncing, or landing in the junk folder.

It needs to be delivered straight to that shiny inbox. 📩

So, what can you do to ensure it does?

All of the answers you're looking for are in this blog. 👀

Take a look, learn what you can, then go and implement it to be in with a winning chance.



https://bit.ly/3UxW8GO

Please step away from the keyboard

Signed, every marketer that works for your company 😰

This week’s blog is all about awareness and why it matters so much.

As marketers, awareness allows us to understand what our leads need at any given time. It becomes our job to offer suitable content and follow up to help them pass through the stages. 🚶‍♂️

Without targeting awareness, you might feel like you’re shooting in the dark. 🌑

It can be confusing when you don’t know what level of awareness your lead is at. What is the correct content to send to them? Should you even be sending them content? What about follow-up? 🤕

Read along to get your teeth stuck in to:

What is awareness?
The content awareness scale & The 100 audience formula
Why awareness matters

https://bit.ly/3QVihvZ

This pleases us... Think with Google have been inspiring us with a whole load of bite-sized videos based on their own research and some industry leaders.

Think with Google - YouTube At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here you can find marketing tutoria...

Sending newsletters to your list is a great way to keep engagement running high and gives you more space for nurture. ✉️

But businesses often get it wrong; they send out newsletters that no one gives two hoots about. 😴

If your newsletter is simply a place to talk endlessly about your company and internal activities, or worse than this, you use it only as another sales tool… Please, stop.

You will only push subscribers away from your brand, and I know you don’t want that.

Here’s a taste of the juicy know-how included in this blog:

How you might define newsletter success
Why most newsletters are a total waste of time
Suggestions for newsletter content
What makes an engaging newsletter (with real examples)
Common ecommerce newsletter questions
Quick rules for email newsletter design and copy



https://bit.ly/3xqVtgO

is someone .. watching me? 👀

When it comes to your marketing automation, you should absolutely be progressively profiling your leads.

There is no doubt about it. But, if you’re profiling your leads without any insight into what the behaviours that they’re displaying mean, is it worth your time? ⌚️

Will you end up sending them incorrect information and communication because you don’t have a handle on behaviour? 😫

Or, is behavioural progressive profiling a little too in depth? Will it lead you down a rabbit hole when your time could be better spent elsewhere?

If you don’t have the answers to those questions, that is absolutely fine. Because I do, and all of the answers are yours for the taking in the week’s blog. 😁



https://bit.ly/3DpLtYC

This pleases us... Astrophysicists Release the Biggest Map of the Universe Yet

Astrophysicists Release the Biggest Map of the Universe Yet A powerful astronomy instrument called DESI charts millions of galaxies in the night sky. Can it help scientists finally figure out what dark energy is?

If you don’t know what MAD is about or what that means we offer, allow me to shine some light and give you clarity. 🔦

MAD (Marketing Automation Domination) is our flagship product. MAD is a content-rich, implementational programme that pushes every business to the next level. ⭐️
With the help of my trusty team of Ninjas, I have created a project that has three different levels of consultancy to suit your business needs with some great extras that you’re not going to find elsewhere.

In the blog you will also learn about how the MAD project encompasses:

Content creation (Lead magnets, blogs & email series depending on your level of consultancy)
Customer journey mapping
Content plans that have been curated for you using the awareness scale
Follow up and nurture campaigns
A behavioural intent plan
A sales campaign

Dive into the rest of the blog to find out more about what MAD can do for you. 🤩

https://bit.ly/3TRtOiu

When I die, tell them I was a GA4 survivor!

Marketing Automation For B2B - Part 1: The first of a two-part series all about Marketing Automation for B2B. (Even if you're not B2B, this blog is useful across the board!)

This blog, part 1, takes you through the first half of our Lifecycle Marketing framework. Essentially, how as a B2B company, you should be attracting, and engaging your audience effectively, with the help of marketing automation.

Ready to get stuck in? Let's go!

https://bit.ly/3wYz7ml

This pleases us... Feeling Overwhelmed? Start a Someday-Maybe-Later List

Feeling Overwhelmed? Start a Someday-Maybe-Later List Replace that endless to-do list with a system that helps you prioritize your goals and dreams.