ClickTech Solutions

Laura and Niki from the ClickTech team have been busy bees in Dublin! 🐝

First stop: they caught up with the teams at TikTok and Microsoft Dublin HQs, to chat over our partnerships and exciting future plans together.

Then it was on to the Global Search Awards, which we were proud to sponsor. It was fantastic to see some of our valued partners in person. Nothing beats that face time!

Props to Don't Panic Events on another night to remember!

And of course, huge congratulations to all the winners 👏 so much talent in one room!

Phew! All in a day's work 😅

37.5% more booked jobs. Virtually no change in CPA.

How did Lachi Media - Results Guided Marketing Agency grow a client's Microsoft Advertising campaigns without paying more per job?

The key change: feeding actual booked jobs back into Microsoft Advertising as offline conversions, giving campaigns a clearer signal than online leads alone.

Combined with a rebuild of account structure and targeting, the results:

→ Booked jobs up 37.5% quarter over quarter
→ CPA held nearly flat ($51.69 → $51.16)
→ Gross profit per paid job up 7.5%

"We appreciate the support and expertise the ClickTech team brings to the partnership. They understand agency needs, communicate clearly, and help us get more value from Microsoft Advertising for our clients." — Roy Danino, Co-Founder, Lachi Media

Read the full Lachi Media case study to see what changed: https://vist.ly/5jcq9

Such a proud moment for the ClickTech team! 🎉

We're beyond excited to announce we've been nominated for FOUR awards at the Microsoft Advertising Partner Awards 2026!

We've been named a finalist in the AI Innovation Award category (not once, but twice!), as well as for Omnichannel Performance Partner of the Year, and our very own Niki Grant is a finalist for Trailblazer of the Year 🚀

This recognition means so much — it reflects all the hard work we put in to deliver innovation and measurable impact for our customers. We truly value our relationship with Microsoft, and it feels so special to be recognised by them in this way.

Thank you to everyone who helped bring this work to life 🙏

Can't wait for the event in November! 🥂

🚨WEBINAR TOMORROW 🚨 Retail Readiness: Planning for Peak Season Success

Black Friday prep starts now (yes, really).

Tomorrow at 11am BST, we're joined by Microsoft Advertising's Lucas Gordon and our own Niki Grant to talk retail trends, campaign fixes, and what actually moves the needle during peak season.

On the agenda:
🛍️ Shopping & Performance Max optimisation — get more visibility before demand spikes
🎯 Audience strategy — reach the right shoppers at the right point in their journey
✨ Creative refreshes — keep your promos and messaging feeling new through Q4
📈 Peak season best practices you can put into action straight away

Black Friday waits for no one. Save your spot 👇
https://vist.ly/5gyfg

🌟 Star of the Month — this time it's a double win!

This month we've got two standout team members to celebrate: Ben Marshall and Jodie Roberts.

Ben has really found his groove, staying focused on the right priorities and tracking his impact along the way. He's been proactive on every front, from working directly with TikTok to building by far the biggest pipeline on the team.

Jodie Roberts joined the team recently but you wouldn't know it — her work ethic speaks for itself. She's consistently gone above and beyond, leaning into AI early and finding real efficiencies that are already making a difference.

Huge congrats to both — well deserved! 🎉

⏰ TOMORROW: Get Q4-ready with Microsoft Advertising

PPCers, now is the time to get ahead of peak retail season – we'll show you how. You can thank us later 💁‍♀️

Join Lucas Gordon from Microsoft Advertising and ClickTech's Niki Grant tomorrow for an exclusive webinar on preparing your Microsoft Advertising campaigns for the busiest shopping period of the year.

Here's a reminder of what you'll walk away with:
✅ How to prep your Microsoft Advertising account for Q4
✅ Where Audience Ads & Performance Max fit into your retail strategy
✅ Seasonal planning opportunities before demand spikes
✅ Optimisation wins most advertisers miss
✅ Microsoft's own recommendations for a confident Q4

Last chance to grab a seat before the doors close – register now and start Q4 off strong: https://vist.ly/5dcuz

What a fantastic event at PPC Live yesterday! Our brilliant Customer Success Manager, Ben, braved a scorcher of a day in London to get stuck in 🔥

Of course there were so many talented people from across the PPC industry, and some familiar faces – a number of our valued partners took to the stage, including Journey Further and Impression, to share their expertise. Seeing the businesses we work closely with helping to educate and inspire the industry is something we're incredibly proud to support. 🙌🏼

Great to see our friends at ShoppingIQ and Opteo sponsoring, and StrategiQ hosting — all helping make get-togethers like this possible 👏🏼

A huge shout-out to Anu Adegbola, mMBA, owner of PPC Live, for continuing to build such a brilliant event that brings agencies, brands, tech partners and industry experts together in a way that just can't be replicated online.

Can't wait for the next event!