HelloJardo

Logo design project for Keyscentials

The logo identity takes inspiration from the looping and interwoven forms of paracord crafts — transforming knots, keychains, and charms into a fun and recognizable visual signature.

KeyScentials is a lifestyle accessories brand that transforms everyday essentials into expressive, handcrafted pieces. The brand specializes in woven paracord keychains, charms, and wrist lanyards designed not only for function but also for personal use and style. Many of these accessories incorporate essential and liniment oils, allowing users to carry subtle scents with them throughout the day while keeping their keys, phones, and small belongings secure and accessible.

KeyScentials celebrates the idea that even the smallest items we carry daily can reflect personality and creativity. Through vibrant colors, playful details, and carefully handwoven knots, each product becomes both a practical tool and a small piece of craft.

Hello! Joining the LogoArchive wave with a curated selection from my archive.

The art of logo design has consistently been a practice of both synthesis and perseverance. It is a genuine privilege to have my work featured in a space that appreciates the passion behind each symbol.

I aspire to keep contributing to the visual heritage of our profession, with the aspiration that one day these designs may be regarded alongside the iconic works I deeply admire in this realm.

Cheers!

And that's a wrap on 2025!

Grateful for an incredible year of collaboration, creativity, and trust. To my amazing clients and partners — thank you for the opportunities, conversations, challenges, and shared wins we built together.

Here’s to new ideas, braver brands, and bolder work this 2026. I’ll also be sharing more case studies from last year’s projects — excited to finally show what we’ve been crafting behind the scenes.

Cheers to growth, good partnerships, and great design ahead. Happy New Year! 🎆

Logo and visual identity design for KOPI DOK

The new Kopidok logo is crafted as a minimalist, modern wordmark that balances boldness with approachability—reflecting the brand’s honest, no-fuss personality.

The wordmark is uniquely readable even when turned upside down, forming an ambigram-like effect.

While this emerged unintentionally during design exploration, it beautifully aligns with Kopidok’s brand values:

Authenticity: Embracing real, imperfect creativity.
Honesty: What you see is what you get—simple, but surprising.
Duality: Reflects the brand’s flexible nature as it shifts from purely B2C to B2B2C, serving both retail customers and business clients without losing identity.
The reversible design symbolizes the everyday ritual of coffee—morning or night, weekdays or weekends.
It echoes the brand’s philosophy that real flavor and honest service remain the same, no matter which angle you see it from.

This new logo doesn’t just represent Kopidok visually; it expresses the brand’s spirit—unpretentious, thoughtful, and quietly surprising.� It invites customers and partners alike to see the brand from every angle—and discover that real coffee and real character always hold up.

Logo and visual identity design for Orari

The Orari logomark is a minimalist, geometric symbol that subtly resembles an open table — a universal metaphor for invitation, connection, and shared experiences. Its circular form conveys unity and flow, reflecting how Orari seamlessly connects restaurants and guests. The negative space between the curved shapes suggests both openness and anticipation — the moment before dining begins.

Affinity's file extension is crazy af

What’s the first thing that comes to mind when you see this logo?
What kind of company do you think this logo represents?
If this were a tech brand, what kind of technology would it offer?

https://contra.com/community/cmgjq36ny0000356vq51gwc9c

Sharing my work here 🚀 This is a brand identity project for Mage Partners, a B2B consultancy spe... Connect with next-gen talent and tools to get work underway. Hire more independents. Start more projects. Get more creative.