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Criterion is a UK manufacturer of premium equestrian & pet products—serving retailers, brands & individual customers. B2B Enquiries: [email protected]
From saddles to pet gear, we offer B2B supply, private label & trusted quality.
22/06/2026
Experience our top product — the Criterion Versatile Saddle — at the Royal Norfolk Show.
Designed for comfort, confidence, and young riders, discover why it's trusted by parents and loved by riders.
24–25 June 2026
Norfolk Showground, Norwich
See it. Feel it. Experience it.
18/06/2026
We're excited to be part of the Royal Norfolk Show 2026! 🐎✨
Join Criterion for two incredible days celebrating equestrian excellence, country tradition, and premium craftsmanship. Discover our range of versatile saddles, durable harnesses, premium rugs, polo belts, and more designed for riders and horses who demand quality.
Come meet us, explore the collection, and be part of the experience.
📅 24–25 June 2026
📍 Norfolk Showground, Norwich
Mark your calendar — we look forward to seeing you there!
Something is coming... 👀🐎
The countdown is on.
We're excited to be part of one of the UK's biggest celebrations of equestrian life, where riders, horse lovers, brands, and professionals come together.
Will you be there?
Stay tuned for more details and get ready to experience Criterion up close.
13/06/2026
Bound by craft. Worn with purpose. 🤝
The **Criterion Horizon Weave Belt** combines premium leather craftsmanship with reliable supply solutions for retailers, distributors, equestrian stores, and lifestyle brands seeking products that deliver lasting value.
Designed with a signature woven aesthetic and built to meet professional standards, it's a product that strengthens collections and supports long-term business growth.
✔️ Premium leather construction
✔️ Signature weave design
✔️ Consistent product quality
✔️ Reliable B2B supply
✔️ Partner-focused support
Performance meets partnership. Quality you can trust.
Better products. Better partnerships. Better business.
Built for summer. Designed to perform. ☀️🐎
Introducing the Criterion Mesh Fly Rug — engineered to deliver breathable comfort, reliable fly protection, and everyday durability when your horse needs it most.
Made from heavy-duty mesh fabric with a secure, comfortable fit, it helps keep your horse cool, protected, and comfortable throughout the warmer months.
✔️ Breathable mesh construction
✔️ Lightweight & durable design
✔️ Secure adjustable fit
✔️ Ideal for summer turnout
Breathable. Durable. Reliable.
10/06/2026
Timeless pattern. Modern confidence. ✨
The Criterion Horizon Weave Belt is designed for those who appreciate craftsmanship, character, and everyday style. Combining premium genuine leather with a signature geometric weave, it delivers the perfect balance of heritage-inspired design and modern versatility.
✔️ Premium genuine leather
✔️ Signature geometric weave
✔️ Durable antique-finish buckle
✔️ Comfortable adjustable fit
✔️ Perfect for casual & smart wear
From the yard to the city, make every outfit stand out with a belt built to last and designed to be noticed.
Look good. Feel good. Live Criterion.
06/06/2026
Faster hitching. Superior control. 🐎⚡
Designed for efficiency and built for performance, the Criterion Quick Hitch Harness helps you spend less time adjusting and more time driving. Crafted in premium Biothane and leather options, it delivers durability, comfort, and confidence on every journey.
✔️ Quick attachment system
✔️ Secure & adjustable fit
✔️ Premium Biothane & leather options
✔️ Built for driving performance
Whether for training, competition, or everyday driving, trust equipment designed to perform when it matters most.
Safety. Performance. Confidence.
Happy riders start with the right saddle. 🐎✨
See the smiles, confidence, and comfort that come with every ride on the Criterion Versatile Saddle. Designed specifically for young riders, it provides the support, stability, and security needed to build confidence from day one.
Trusted by parents. Loved by kids. Built for the next generation of riders.
✔️ Comfortable deep seat
✔️ Safe & secure design
✔️ Supports proper posture
✔️ Perfect for young riders
Because confidence in the saddle creates memories for a lifetime.
02/06/2026
Heritage you can trust. Performance you can feel. 🐎
At Criterion, every product is built with a commitment to craftsmanship, reliability, and real-world performance.
From saddles and polo belts to harnesses and equestrian accessories, we create products trusted by riders, retailers, and professionals worldwide.
✔️ Crafted for excellence
✔️ Designed for performance
✔️ Trusted by professionals
✔️ Global supply & partnerships
Built on trust. Driven by quality. Ready for every journey.
31/05/2026
Beyond basic. Built to protect. ☀️🐎
The difference is clear with Criterion UK rugs — designed for maximum airflow, full coverage, freedom to move, and reliable summer comfort.
✔️ Breathable cotton fabric
✔️ Lightweight & durable
✔️ Secure adjustable fit
✔️ Designed for everyday turnout
Better design means better protection.
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Address
Unit/4 93 Bailiff Street
Northampton
NN13EA