OnePoint Global

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Presentation by CEO Neil Jessop discussing the importance of reaching market research audiences via the channels they prefer.
See the presentation on Slideshare

Manage your panellists and engage your respondents with a free app to which you can send selected panellists surveys in any branding you choose. They get email, text and app notifications to inform or remind them about the survey and you get a fast turnaround from an audience that has the convenience of taking the survey any time, online or offline via the app.

www.paneltoolkit.onepointglobal.com

Check out this presentation by our CEO Neil Jessop about engaging market research audiences in the era of mobile as desktop PC usage begins to decline in favour of mobile devices and wifi enabled laptops.

https://bit.ly/2uFF4Up

https://www.linkedin.com/company/onepoint-global/

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The My Surveys App is free in App stores and once your panellists sign in they will find only the branded surveys you have invited them to. Update them about new surveys with SMS, email and/ or push / app notifications. It's a great way to develop a relationship with your panellists and build loyalty in your sample base. http://paneltoolkit.onepointglobal.com/

New articleby our Chief Research Officer Tim Snaith exploring the widening gap between panel and sample companies with the advantages of an end user survey app and those still resting in the perceived safety of online distribution and panel management models. http://ow.ly/pIi130kFsvB

Check out the Panel Survey App toolkit here: https://lnkd.in/gVn9vbd

http://ow.ly/pIi130kFsvB

OnePoint Global in the news:

OnePoint to Offer AR Questions within Survey App - Daily Research News Online Mobile survey solutions provider OnePoint Global has announced plans to offer Augmented Reality (AR) question types within its Survey App, and says it is the first to offer this option.Users will be able to exploit the AR capabilities within Apple's iOS 11 and 12 mobile operating systems, as announc...

New article by our CEO, Neil Jessop.

http://ow.ly/AHCU30kzVQX

Bob Lederer recently posted a video in which he asked whether mobile was the last hope for the MR Industry. Beneath this question was an acknowledgement that online surveys are in decline mostly because users don’t answer emails and can’t be bothered to type in custom URLs. These factors were compounded recently by the unrest caused by GDPR. We see this as a wake-up call to wean ourselves off a dependency on email to engage market research panels.

Emails bounce, fall into the dark pockets of spam folders and simply sit, unseen, in overcrowded inboxes competing with emails that demand less time investment than a survey. The growing time-lag between sending survey invitations and filling quotas alongside the widening gap between the number of invitations and the number of completions should speak for itself. However, it is our love affair with free and low-cost online surveys that is keeping us blinded to the reality that email has passed its sell-by date. But all is not lost. There are ways to re-invigorate MR studies, with or without breaking off the engagement with online surveys.

One problem with online surveys is in the nomenclature: we still largely perceive them as ‘online’ rather than ‘mobile web’ when the majority of our time online today is spent via mobile devices not PCs. Smartphones and tablets provide our window on the web and while emails are still accessible from mobile devices, they’re far less attractive than a short-sharp attention-grabbing SMS or App notification. The latter demand less investment. By nature, they’re shorter in length, easier to read and are more disposable. We don’t file text messages: we delete them.

Read the full article http://ow.ly/AHCU30kzVQX

How to survive the extinction of the online survey | Blog - OnePoint Global Team | OnePoint Global Bob Lederer recently posted a video in which he asked whether mobile was the last hope for the MR Industry. Beneath this question was an acknowledgement that online surveys are in decline mostly because users don’t answer emails and can’t be bothered to type in custom URLs. These factors were co...

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OnePoint Global Mobile Surveys Made Easy

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