Wearecommit

When influencers are so disconnected from the product they’re trying to sell, it leaves us in a position when they’ll literally sell poison.

In order to retain any credibility for the industry, influencers and brands need to focus on creating authentic partnerships instead of paying someone to pretend to use your stuff.

Reality stars auditioned to 'promote' poison diet drink Influencers including Lauren Goodger are filmed about promoting a drink containing cyanide.

Spotify's Wrapped campaign is a masterclass in how to use your most engaged customers as a marketing tool.

In a year when we're all being a little more careful about what data we share online, Spotify have managed to take the data they hold on us, package it up in easy-to-share infographics and social media is going wild for it.

And before anyone asks, the top artist of the year on the office Sonos is Lady Gaga, not that everyone in the office is too happy about it 😉

Spotify Wrapped is here and you can see your top artists of the decade This year's Spotify Wrapped has arrived and includes a run down of users most listened to artists of the year - as well as the decade.

Brands are appropriately creative this time of year AND create advertisements that deliver on brand uplift and recall, hear. Hear Managing Partner Jim's thoughts on seasonal activity here: http://bit.ly/2QEtRQx

So much going down ! Enjoying some great perspectives on audiences from Lauren “When it comes to relationships, what do you have outside of social media channels?”

Great to join Love For The Streets, discussing Gen Z and the future of business and conscious consumption 👌

As the dust settles on the Manchester City/PHD fiasco, we take a look at whether it's time to bench influencer marketing platforms like Tribe. Check it out on LBBonline - Little Black Book here: http://bit.ly/2PDtULM

Joining us on work experience this week is Phoebe. Her favourite film is Zootropolis and when she grows up she wants to be a Labrador.

Loving this at the moment 👌 An absolute must-read for any agency owners 📚

Last month we warned that the rise of deepfake technology could have a devastating impact, and with the news this week that fakes have risen by 84% in a year, are social media giants doing enough to keep us safe?

There Are Now 15,000 Deepfake Videos on Social Media. Yes, You Should Worry. After someone superimposes the face of a president or celebrity onto someone else’s body (often in a pornographic movie), they can upload them to Facebook or any other social media platform.

Couldn’t let pass us by without sharing Sam’s desk set-up 🐶