KitFox

Go Paula go! 🏃‍♀️

Our super inspirational Paula is running the St Albans Sixer Backyard Ultra today and putting the Reset shorts and Foxy socks to the ultimate test 💪. 4 mile laps, every hour on the hour until there’s only one runner left 😱.

You’ve got this Paula!

Introducing Reset, our 7” running short, and I think she might just be the one 😍

Why Reset? The name came to me pretty quickly. When I was thinking about what this short needed to be, the word reset kept coming back to me. Because for so many women, that daily run is the only time that’s truly ours. It’s where we unwind, breathe, and reset. And I wanted a short that felt like that.

But Reset is also about a change in direction - because our shorts were built entirely from your feedback.

Here’s what you asked for (and what I made sure to deliver):

⭐️ Pockets (finally, I know!)
⭐️ Non-slip silicone grippers so they never ride up
⭐️ Seam-free front (bye-bye camel-toe 🐪)
⭐️ 7” length (the Goldilocks zone)
⭐️ The softest fabric in a neutral navy that goes with everything

Your new favourite shorts are nearly here. I promise they’re worth the wait 🦊

👇 Have you ever bought running kit based on how it looked — and been let down by how it performed?

Meet my small army of testers - my friends, and real runners, tasked with putting every piece through its paces before we pressed go!

It was always important to me that I wasn’t the only person testing the kit. Fit is subjective. How I find it will be completely different to my friend - so I got samples in a range of sizes so I could share them out and get real feedback.

The result? Kit that actually works 🦊.

Be honest… have you ever run in his socks? 👀

As someone who has suffered horribly with blisters, lost toenails and the like, there was never a question that we wouldn’t include socks in the KitFox collection. But what surprised me was how different our feet are to mens and particularly how our support needs change as we get older.

More on our Foxy 🦊 socks coming soon!

I saw this post the other day and wanted to share it in the hope that this reaches more women ❤️.

As a nearly 50 year old runner, I don’t just see you - I am you! My mission for KitFox is not only to make the best performance running kit but to bring visibility to midlife women.

What I can hand on heart promise is that we will always champion your achievements - whether you’re running your first mile or running your first ultra.

You’ll see a range of ages in our campaigns - women in their 30’s, 40’s, 50’s and 60’s. And you’ll always feed into our designs because that’s the foundation of our brand.

If you’re a runner over 40 and you want to support a brand that gets you, give us a follow and share with your friends.

Thank you 🙏
Mary x