Performance Bullet
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đź’¨Formerly Known as Caffeine Bullet
⚡️Fast Acting Performance Enhancing Chews⚡️
🚀 Backed by Steven Bartlett & Peter Jones
OUR STORY
Caffeine Bullet was founded by David Hellard, a marathon and ultra-running champion. He always relied on caffeine when he raced, but often found that at the point he needed a boost, either his stomach was already in trouble or he just didn’t want an entire energy gel just for the small amount of caffeine it contained. Initially, his solution was to cut up Pro Plus tabs, but racing acros
All our products are available for purchase on our website!
18/05/2026
We had an absolute blast supporting runners at the London 100k last weekend. This totally unique ultra takes in all four corners of London, our home city.
From our aid station in Crystal Palace Park (the best park in the world ❤️) we witnessed humanity at its peak - strangers becoming friends, supporting one another through the tough miles, and smiling all the way.
Who's up for giving it a go next year?⚡️
Photos by and .runner
06/05/2026
Trail running and craft beer - a match made in heaven? This is your chance to find out! 🍺
We've teamed up with Street Child to give away TWO free entries for you and a mate to this summer's Craft Half. A unique running experience that combines the thrill of trail running with the joy of craft beer!
Whether you choose to conquer the 21km half marathon or the 10km course, you'll be treated to beautiful surroundings, the camaraderie of fellow runners, and refreshing half pints of delicious craft beer along the way.
Fancy giving it a go? to enter, all you have to do is:
đź‘Ť Like this post
🍻 Tag a friend in the comments who you’d share a craft beer with mid-race
⚡ Make sure you are following and on Instagram
Entries close at midnight on Tuesday 13th May. Best of luck! 🤩
06/05/2026
Trail running and craft beer - a match made in heaven? This is your chance to find out!
We've teamed up with Street Child to give away TWO free entries for you and a mate to this summer's Craft Half in Wimbledon, London. A unique running experience that combines the thrill of trail running with the joy of craft beer!
Whether you choose to conquer the 21km half marathon or the 10km course, you'll be treated to beautiful surroundings, the camaraderie of fellow runners, and refreshing half pints of delicious craft beer along the way.
Fancy giving it a go? to enter, all you have to do is:
đź‘Ť Like this post
🍻 Tag a friend in the comments who you’d share a craft beer with mid-race
⚡ Make sure you are following Performance Bullet and Street Child on Facebook
Entries close at midnight on Tuesday 13th May. Best of luck!
21/04/2026
We're delighted to announce that Caffeine Bullets will now be available at Big Bear Events
Hosting unique six-hour timed challenges in parks and forests across the Midlands, Big Bear's relaxed, welcoming format is the perfect place to explore your limits. With an aid station (and a Caffeine Bullet!) every few miles, you can run as many laps as you want in friendly company and beautiful surroundings.
Explore the races here:
https://bigbearevents.net/
13/04/2026
Do you have a reservation? ⚡
Performance Bullet will be serving up a storm at the London 100 SOUTH aid station, nestled in beautiful Crystal Palace Park.
Whether you’re running 100k or 50k, we’ll be there to support you on the 9th May.
Full menu coming soon 🍬
The wall won't see you coming! đź’Ş
Tall buildings on your marathon route? Ignore your watch, as the GPS signal is likely to be disrupted.
Instead, run to feel, and trust that you'll recalibrate once the skyscrapers are out of your way.
Got your Marathon Caffeine Plan yet? Use our calculator to build a personalised plan, just for you.
What did we miss?! ⚡
Click here to claim your Sponsored Listing.
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Contact the business
Address
262 Poplar High St
London