MessageSpace

62% of MPs listen to podcasts every single week.

27% recall hearing advertising about a political or societal issue while listening.

Among returning Labour MPs that figure rises to 52%.

For campaigns that need depth of message, not just awareness, podcast advertising should be in your mix.

Full data in the report → https://messagespace.co.uk/influence-report

94% of MPs check social media every single day.

83% now say it's their primary source of news.

12 months ago that figure was 61%.

The attention is there. The question is whether your campaign is.

Full breakdown in the report → https://messagespace.co.uk/influence-report

77% of MPs remember seeing an advert about a political or societal issue in the last 6 months.

38% have clicked, liked, shared or commented on a digital ad.

The question isn't whether you should advertise to MPs.

The question is where to start.

Full data in the report → https://messagespace.co.uk/influence-report

It’s always great working alongside Airbnb’s public policy team.

Last year we helped drive over 2,000 sign ups to their Best of British Fund.

Last week we helped them partner with the Times newspaper to champion their winners during English Tourism Week.

At MessageSpace, we connect brands with the right political audiences — from MPs and policymakers to influencers and key stakeholders. Whether you're looking to drive direct engagement or ensure your work is seen by the people shaping decisions in parliament, we make sure your message lands where it matters.

If you're a public affairs pro, government relations expert, or comms manager looking to cut through in Westminster, get in touch to find out how we can help.

PR is not enough on its own anymore.

Earned coverage is valuable. But in a fragmented media landscape, you cannot rely on it to guarantee your message reaches the people who matter. A good story can land in the Times and still be missed by the MPs and advisers you needed to see it.

That is where paid media comes in. Not as a replacement for PR, but as the thing that makes sure it lands. Retargeting key Westminster audiences after a media hit. Reinforcing a report launch. Keeping your message visible in the environments policymakers actually spend time in, long after the news cycle has moved on.

The organisations that do this well don't treat PR and paid as separate workstreams. They treat them as one campaign.

If you want to understand how paid media can strengthen your public affairs work, book a call with one of our strategy directors ↓

https://messagespace.co.uk/

Local elections are coming in May. But political advertising shouldn't start and stop there.

The most effective public affairs teams are active year-round, building relationships, shaping narratives, and making sure the right people are paying attention before the moment that matters arrives.

At MessageSpace, we help brands and organisations stay visible to the audiences that count: MPs, policymakers, and the influencers shaping the political agenda.

Here's how we do it:
🎯 Targeted digital advertising direct to political audiences
📰 High-impact media partnerships with titles like The Times and The Guardian
📊 Campaign strategies built around your public affairs goals

If you're thinking about how advertising can support your public affairs strategy, get in touch.

Advertisers should not treat MPs as one audience.

A backbencher elected in 2024 consumes media very differently to a Select Committee chair who has been in Westminster for fifteen years.

We have been doing some work on exactly this. More soon.

Effective public affairs campaigns in Westminster are not built on a single tactic. They are built using multiple tactics that work together.

Display advertising drives scale and visibility. Newsletter placements build credibility. Retargeting reinforces your message after key moments. Together, they compound.

Most organisations default to one channel and wonder why the message isn’t landing.

At MessageSpace, we build media plans around objectives, not formats. We know where MPs and advisers actually spend their time, and because we’ve supported political communications for nearly two decades, every recommendation we make is grounded in performance data from real Westminster campaigns - not adapted from AI or a general media playbook.

If you want to understand what a good political advertising campaign looks like, book a call with one of our strategy directors today ↓

https://messagespace.co.uk/contact

Most organisations that should be advertising to reinforce their public affairs work start too late.

Right now the Pension Schemes Bill is at Report Stage. Energy planning reforms are moving through Parliament. Cyber security legislation is firmly on the agenda. These windows are open right now, and the organisations that will have shaped the environment around them started months ago, not this week.

Waiting for the debate, the vote, or the headline means pulling the trigger when minds are already fairly made up. The campaigns that land in Westminster are not the ones with the biggest budgets. They are the ones that show up first.

MessageSpace knows when these windows open, where MPs pay attention, and we have the data to prove what works.

Book a strategy call with one of our directors to find out more ↓

Contact MessageSpace | Political & Financial Advertising Get in touch to discuss your political or financial advertising campaign. Our specialist team helps brands reach MPs, investors and decision-makers effectively.

The organisations getting the best results from political advertising in 2026 aren't those with the biggest budgets.

They're the ones being more deliberate about format, placement and creative.

We've put together a short piece on what's actually working right now. If you're planning a campaign to reach MPs, advisors and policymakers this year, it's worth a read.

[Read the full piece - https://messagespace.co.uk/news/whats-working-political-advertising-2026]

There are just 25 working days until the Spring Statement on 3 March 2026. There are expected to be some policy changes.