Incopro

We are pleased to share further confirmed details about the INSYNC Live Summit in London, Nov 9!

Attendees will hear expert insights from Motorola(a Lenovo Company) in a session titled ‘Operating in an Uncertain Economic Climate: How to Survive & Thrive’. Senior Paralegal Specialist Nicole Bosshardt will lead the discussion on how you can maximize & defend budget, report impact effectively, and position brand protection as a critical business function rather than a cost center.

📅 Learn more about INSYNC’s high-tempo agenda: https://lnkd.in/dqkfxTf5

✅ And register your interest here: https://lnkd.in/dGspbYSh

Brand protection is evolving from an isolated task and problem, managed, and owned solely by a single department, to an integrated strategy that supports the wider business.

In our latest article, we outline the commercial value that brand protection generates, including for key functions such as marketing & e-commerce, and set out the components you need to build a winning business case.

What you'll learn:

• How to engage with other functions and senior stakeholders
• Why you should set outcome-focused KPIs
• How Superdry built a winning business case
• How to build your own winning business case

Read the article here: http://ow.ly/1jtQ50KUveY

How to Build a Winning Business Case for Brand Protection - Corsearch A comprehensive brand protection strategy will generate value for the wider business. However, winning over senior stakeholders and securing enough budget to fund your strategy can be a daunting task.

The INSYNC Summit is back and returning to where it all began! Join us for an in-person Summit in London on November 8, 2022 for a day of thought leadership, connection, and forward motion.

You'll hear from leading brands, global platforms, and industry experts in immersive roundtables, invigorating panels, and thought-provoking fireside chats — all with the goal of providing inspiration to propel your brand protection program to new heights.

See the agenda and register your interest today: http://ow.ly/2Z0X50KxFvo

INSYNC Live Summit: November 2022 On Nov 9, experts at Corsearch, brands, platforms, and associations unite to discuss brand protection opportunities, best practices, and evolution in a changing digital landscape.

We’re excited to announce that the INSYNC Summit is back, returning in-person to London on November 9th, 2022.

Join us for a day of immersive roundtables, invigorating panels, and inspiring thought leadership. Our lineup will include an diverse roster of industry leaders, enforcement experts, global brands, platforms, and regulatory agencies speaking on the most pressing brand protection issues in an evolving digital landscape.

This exclusive and thought-provoking event is tailor-made for global brands and leaders in the brand protection space.

Learn more about the agenda and register your interest today: http://ow.ly/FpqZ50KxFrl

INSYNC Live Summit: November 2022 On Nov 9, experts at Corsearch, brands, platforms, and associations unite to discuss brand protection opportunities, best practices, and evolution in a changing digital landscape.

With a takedown approach, you are unlikely to realize the full rewards of your brand protection program. It can incentivize focusing on the low-hanging fruit instead of reducing the overall volume of infringement.

However, by transitioning to an outcome approach and refocusing your brand protection KPIs you can deliver greater impact, evolving your team from a cost center to a value generator.

Read our latest blog to learn how to focus on outcomes: http://ow.ly/wvXH50KslZT

Brand Protection KPIs: How to Focus on Outcomes, Not Takedowns - Corsearch Focus on outcomes, not number of takedowns, to enable your team to deliver commercial value, generate increased ROI, and secure more budget.

Thank you to everyone who attended our INSYNC webinar last week: Focusing Your Brand Protection Strategy & Delivering Results!

If you missed the webinar, need a refresher, or wish to learn more about how to elevate your brand protection strategy, you can access the recording and additional resources here: http://ow.ly/Q9yZ50KpwhL

Be sure to join the INSYNC community to stay up-to-date on all of our events, content, and newsletters!

On-Demand Webinar | Focusing Your Brand Protection Strategy & Delivering Results Experts from Chemours & Corsearch share best practices for working effectively, streamlining brand protection programs, and achieving maximum results.

Scammers are offering fake football tickets to unsuspecting fans on social media. According to Lloyds Bank, victims are losing £410 on average.

The scammers usually request payment via bank transfer instead of credit or debit cards. This means consumers are left completely unprotected and are unlikely to get

Via BBC News

Football fans warned to beware of fake ticket scams The return of the Premier League could see fraudsters trick devoted fans out of hundreds of pounds.

With limited resources and countless infringements, how do you focus and remove the noise? How do you stay true to your strategy when you’re being pulled in multiple directions?

On August 18, join experts from The Chemours Company and Corsearch as share their tips and best practices to work effectively, streamline brand protection programs, and achieve maximum results.

Register for the webinar here: http://ow.ly/mLce50KbQoC

Metaverse technologies represent an evolution of what the internet is today and are rooted in blockchain, VR (virtual reality), and AR (augmented reality).

For brands, these technologies mean a shift in consumer behavior, more immersive digital engagement, and new business opportunities. However, there are also complex brand protection challenges, and it’s important businesses plan their strategies carefully.

In our latest article, Svetlana Ilnitskaya explores metaverse examples, the brand protection threats, and what brands can do to safeguard both their IP and customers.

Read more: http://ow.ly/u03m50K6ips

Brand Protection in the Metaverse: What Brands Need to Know - Corsearch The metaverse promises more immersive digital engagement and new business opportunities. However, there are complex brand protection challenges to consider.

Ted Baker harnesses Corsearch's online brand protection technology and expert analysts to prioritize workload and focus on high-risk IP infringements.

"We use Incopro's [a Corsearch company] analysts — they’re the experts on the different platforms out there and what the requirements are to get something taken down."

- James Clark, Brand Protection and Facilitator Manager at Ted Baker

Read the case study here: http://ow.ly/pR8l50ItEsB

Case Study | Ted Baker's intelligence-led approach to brand protection Through Corsearch's online brand protection technology and expertise, Ted Baker can prioritize workload and focus on high-risk infringements, making a lasting impact on the health of their brand. Read the full story.

On-Demand Webinar | Advance Like Superdry

Experts from Superdry and Corsearch share insights on how accelerating your strategy can drive decision-making and business value.

Access the webinar recording here: http://ow.ly/TOl150JVMIq

On-Demand Webinar | Advance like Superdry: How to accelerate your brand protection strategy experts from Superdry and Incopro (a Corsearch company) share insights on how accelerating your brand protection strategy can drive decision-making and business value.

We're thrilled to announce that we'll be hosting our next in-person Summit this fall in London!

More information will be hitting your inboxes soon, so be sure to stay up to date with all of our brand protection news and events by joining the INSYNC community here: https://lnkd.in/eC4tU4Jd

Become an INSYNC member Become an INSYNC member Join a global community of brand protection professionals and help us build a united front against bad actors. Together, we can protect consumers from online harm. As a member, you’ll be able to take part in our exclusive round tables and access all INSYNC content including...