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PRIMAVERA
Starring: Kate Moss
Directed by: Johan Renck
Music: ‘Wicked Game’ by Chris Isaak
02/10/2026
RUNWAY BEAUTY
The Store Show envisions Gucci as a space of possibility, where those who may seem to have nothing in common can meet, connect, and inspire one another. On the runway, beauty followed suit; framing makeup looks as tangible expressions of individuality.
Discover more on.gucci.com/TheStoreShowBeauty
02/10/2026
Guests at a special gathering following The Store Show.
Guests attend The Store Show in Milan.
30/09/2026
Backstage at The Store Show.
Discover more on.gucci.com/_TheStoreShow_
30/09/2026
The Store Show is the first collection that expresses Demna’s personal vision for Gucci, shaped by everything he’s learnt since his arrival. Staged in a space conceived as a retail space, it previews his aesthetic for the Gucci stores of the future.
Music: 'The Store' soundtrack by Gucci Music Director loki
27/09/2026
Runway details from The Store Show.
Discover more on.gucci.com/_TheStoreShow_
THE STORE SHOW
The new collection envisions Gucci as a space of possibility, where those who may seem to have nothing in common can meet, connect, and inspire one another, and where anyone can become whoever they choose to be.
THE STORE SHOW
Mirroring how the lines are offered in store, menswear and womenswear unfold in succession as two collections within one show.
THE STORE SHOW
The new collection envisions Gucci as a space of possibility, where those who may seem to have nothing in common can meet, connect, and inspire one another, and where anyone can become whoever they choose to be.
Discover more on.gucci.com/_TheStoreShow_
25/09/2026
Womenswear and menswear unfold in succession as two collections within one show, representing a complete palette of personalities.
Watch the show on.gucci.com/_TheStoreShow_
25/09/2026
Menswear and womenswear unfold in succession as two collections within one show, representing a complete palette of personalities.
Watch the show on.gucci.com/_TheStoreShow_
SHOW SPACE
The Store Show takes place across four monochromatic rooms that envision the Gucci stores of the future, previewing the new concept for the House’s retail spaces.
Stay tuned for the reveal of the new collection on September 25 at 2 p.m. CEST, live from Milan.
25/09/2026
THE STORE SHOW
Today
2 p.m. CEST
Milan
24/09/2026
Celebrating the 10th anniversary edition of Illuminate with Shawn Mendes at the Monte Napoleone boutique in Milan.
THE STORE SHOW
September 25
2 p.m. CEST
Milan
24/09/2026
In Gucci, friends of the House are pictured at the 5th edition of Vogue World in Milan’s Galleria Vittorio Emanuele II.
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