Further
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We're a Human Insight company. Consultants, researchers and technology experts ready to support you and your organisation in becoming more people-centric.
Consultants and researchers and technology experts ready to support you and your organisation in becoming more people-centric, empathic and instinctive
13/11/2019
What are the two most important customer truths you should be concerned about as a marketer?
>> http://bit.ly/32LaSWO
30/10/2019
We lie. Not deliberately. It’s not that we try to deceive, it’s just that we bear poor witness to our own behaviour. If you ask anyone why they did what they did, the answer that comes back won't often be an accurate indication. So why invest in that kind of research?
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Seeing through the half-truths When you ask anyone why they do what they do, the answer that comes back is generally not 100% accurate. So, how do we dig out the truth?
23/10/2019
Latest blog! How to minimise your research costs and maximise your human insight (in tough times...)
>> http://bit.ly/2BzTide
11/10/2019
We had such fun working with Waggel to help them even better understand their customers wants, needs and behaviours. Read about how we helped them visualise their millennial target audience by developing paw-fect personas
>> https://www.go-further.co/our-work/developing-personas-target-audiences
09/10/2019
Check out our latest lookbook showcasing all the recent full-service research projects we've completed for brands >> http://bit.ly/2MfvuAj
03/10/2019
In case you missed it...
>> http://bit.ly/2oJhC9A
MrWeb Online Communities Special Celebrating our 21st anniversary, MrWeb lead off with this supplement developed with our friends at communities pioneer Verve and dedicated to online communities, which appear to be the single hottest thing in the MR world at present.
30/09/2019
Want to understand more about online research communities? Great free download here, featuring some of the best technologies, as well as commentary from industry leaders.
>> http://bit.ly/2n8PM5V
19/09/2019
Want to do more creative research?
Learn more about all the features and functionality our Together platform has to offer. Download a guide or book a platform demonstration today.
>> https://go-further.co/together
05/09/2019
Buyer personas are really important when it comes to targeting and acquisition. If you're 'filling in the blanks' when it comes to data, you might want to read this...
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Why you need 3D buyer personas in your life At Further, we think that most businesses are missing a trick when it comes to developing their personas and that they’re settling for 2D representations when they could be using 3D personas.
23/08/2019
Read all about the fascinating insight work we deliver for our clients, who then say the nicest things about us!
http://bit.ly/2Ziiv9q
19/08/2019
Looking for research inspiration and ideas?
>> http://bit.ly/2Ziiv9q
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4 Wellesley Terrace
London
N17NA