Authentic Alex

There’s a part of me that I put to sleep for a long time.

For years now, I’ve leaned into slowness. Quiet. Solitude.

A stark contrast to the version of me that thrived on visibility, networking, and a tonne of ambition.

But things had to break to find balance. And I think I swung completely to the other side of the pendulum.

These last few days have been so hard. Unprocessed grief and my shadow wanting to have a dance.

But on the other side of that hardness, I’ve been touching at the edges of my power again.

And I’ve been wondering, why do we say the sky’s the limit? That’s not even true. There’s a whole fu***ng universe out there.

And I’m feeling very excited about the future.

Small steps first though…

With love and magic,

After years of doing this work, I’m finally stepping into a visual identity that feels like me.

My last coaching client before I took a break once told me that how she experienced my work didn’t quite match how my brand looked.

And I noticed women came to me for linkedin but underneath it were women who wanted to show up more as themselves.

That has always been the work

So I took away the tool and went straight to the heart of it. Took the space I needed to prepare myself to hold people in more depth.

And when the time was ready, the brand needed to match not just what I do, but how it actually feels to be in this work with me.

She was right. The hard edges, the bold reds and purples, they weren’t wrong, exactly. They just weren’t the whole truth.

For nearly three years, I disconnected from it all. Death before rebirth. I had to let go of what I’d built before I could know what wanted to emerge.

The rebrand honours both sides of this path: the dandelion in the logo, ancient symbol of the wounded healer, the shaman who transforms pain into medicine. And water, for the subconscious work we do together.

The new website was designed by , with photography by .louan , that captures what I’ve always felt but couldn’t quite express, the water, the feminine, the fluid nature of the subconscious work we do together.

The colours are softer now. The edges gentler. Not because the work has changed, but because I’ve stopped armouring it. I’ve always operated in my masculine and it served me well until it didn’t.

For so long, I thought I needed the boldness to be taken seriously, the sharp reds, the commanding presence. But the truth is, it soft and feminine can also be powerful.

I’m not softening the work.

I’m finally showing you its true nature.

Link in profile.

With love and magic,