Ideal Insight
Official contractors to Google and a market leading photography agency. Producing 360º Google Virtual Tours, Photography and Video for businesses across th
This campaign generated millions of views across social media and received widespread coverage across marketing, advertising and news publications around the world.
Back in 2022, we filmed and produced this viral video for .
Using a carefully engineered billboard, sunlight and the surrounding environment, the installation revealed Corona's iconic bottle silhouette for just a short window at sunset each day.
A brilliant example of how a simple idea can create global attention when executed well.
We recently partnered with Alliance Leisure Services to create an animated video and supporting social content to help explain their services.
It's always great to hear positive feedback from the people we work with, especially when it recognises both the quality of the work and the process behind it.
Here's what the Alliance Leisure team had to say about their experience working with Ideal Insight.
05/06/2026
Stop overthinking, there's no need to ask, "Am I the drama?"
Because we guarantee it’s not you, it’s them. You know, that needy, chaotic agency that made you spend a little too much last time.
Our no peacocks allowed zone means that you avoid the headaches of small ideas, big egos and nonsensical excuses.
So, what are you waiting for? Let’s chat: https://hubs.la/Q04dHTNH0
To celebrate 25 years since its founding, CUBE Communications wanted a video that showcased its journey, services and some of the fantastic projects delivered over the years.
Working primarily with existing imagery and video assets, our team used animation, motion graphics and editing techniques to transform a collection of historic content into an engaging anniversary film.
A great example of how existing assets can be repurposed to tell a fresh story.
03/06/2026
🎬 Jargon of the Month: B-Roll
B-Roll is the supplementary footage used to support the main story within a video.
It can include product shots, environmental footage, close-ups, drone footage, or behind-the-scenes moments that add context and visual interest.
While interviews and talking heads often carry the message, B-Roll helps bring that message to life.
02/06/2026
Put away that big…
ego.
We’re not like other agencies. We don’t stroke egos, defend creative meltdowns or cost you in time and money. We are the guys that push the ‘fluff’ aside and just GET THE JOB DONE.
Sound like your kind of team?
We’re waiting: https://hubs.la/Q04dHTNH0
We partnered with Ortec Finance to create a fully animated advert promoting their new GLASS service.
From the initial concept and storyboard through to the final animation, the entire project was developed and delivered by our in-house team.
28/05/2026
The way people engage with video content is changing quickly.
Viewers are watching differently, attention spans are shifting, and creators are adapting how content is structured, edited, and delivered as a result.
Here are 3 video trends we believe are shaping modern content creation:
• Loopable storytelling
• Editing as personality
• AI speeding up creation while making creative judgement more important than ever
Stop overthinking, there's no need to ask, "Am I the drama?"
Because we guarantee it’s not you, it’s them. You know, that needy, chaotic agency that made you spend a little too much last time.
Our no peacocks allowed zone means that you avoid the headaches of small ideas, big egos and nonsensical excuses.
So, what are you waiting for?
Let’s chat: https://hubs.la/Q04dHTNH0
25/05/2026
The success of a video is often decided within the first few seconds.
Today’s audiences consume content quickly, making instant decisions about what feels relevant and worth their attention. That means even high-budget videos can underperform if the opening fails to capture interest straight away.
Our latest blog explores why the first five seconds matter more than ever - and why attention-led thinking is becoming more important than production value alone.
https://idealinsight.co.uk/blog/the-first-5-seconds-matter-more-than-your-entire-budget
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