Umi Digital

In marketing, we place a lot of emphasis on who are target audience is and what channels they are on. But, do we ever focus on the when our audience books?

In our latest blog post, one of our Account Managers, Marc, delves into discovering how to understand when they’re ready to book so you can align marketing and advertising efforts.

If you want to learn about how, learn more from Marc by checking out our blog!

Is your hotel’s tech stack achieving it’s greatest potential?

Our latest blog post covers Harry’s recent panel discussion at Independent Hotel Show London. We dive into the conversations about how to create a connected, data-driven ecosystem that actually works to build a guest experience that feels seamless.

Learn how to get your tech working for you by clicking the link in bio.

Earlier this week our CEO, Harry Fielder, was on a panel discussion at yesterday discussing the future of tech in hospitality, particularly with the future of personalisation.

We covered many areas including AI, redefining guest experiences and creative authenticity within tech.

Eager to learn more about what was discussed? Head to our blog by clicking the link in our bio 💙

This month, we’re celebrating a few of our amazing team members hitting their one-year milestones! 💙🎉

Thank you for your dedication, energy, and all the ways you make our team stronger.

It’s the talent, passion, and collaboration of our entire team that makes our success possible every day!

🎙️ Our latest episode is here!

Harry and Jess unpack how understanding customer psychology can help you design better personas, map smarter journeys, and create more meaningful experiences.

Listen in on Spotify, or wherever you listen to our podcast

Marketing Podcast | Umi Digital | Digital Agency | Hospitality Agency | Hotel Marketing Agency

We’re Back! 🥳

After a little break, Umi + A Cup of Tea is back with Series 2 - and we’re kicking things off with a much-needed catch-up!

In our first episode of 2025, Harry & Jess reflect on 2024 before looking ahead to what’s next.

Missed our chats? Now’s the perfect time to grab a cuppa and tune in!

Listen now & let us know what you think! Tag us if you’re listening!

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Hospitality Marketing
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Wonderful to catch up with Dana in Hamburg! Exciting to see her bossing it in her new company. We enjoyed an evening of bottomless Sushi and Pilsner 🍻

Is your website accessible? About 14.1 million people in the UK alone are reliant on web content being accessible, which means that you might miss out on revenue if your site isn’t accessible.

Find out more over on our blog: umidigital.co.uk/blog/web-accessibility-in-2021

Umi Digital strategically plan, design and develop fully bespoke, stunning websites for your hotel. No page-builders, no shortcuts.

Creating your most important piece of marketing material should be enjoyable as it is beneficial to the business. Our build process takes best-in-class methodologies and applies a unique hotel spin.

Here's how our process works:
1 – Research and scoping
2 – Prototyping
3 – Design renders
4 – Bespoke development
5 – Content optimisation and setup
6 – Testing and launch

Explore the whole process and samples of our work over on umidigital.co.uk/services/websites

It is always exciting to work with hotels who have a really strong sense of who they want to be, it allows us to be completely creative with the design and feel of the website right from the start. The Telegraph Hotel has a lot of history to it, as the site was home to the Telegraph newspaper for 50 years. It has now been transformed into a chic modern hotel with beautiful bedrooms, a print works industrial theme rooftop bar and a restaurant located in the 2021 city of culture, Coventry.

Working alongside Amanda and Kieran has been brilliant, from the beginning of the website design process to growing the site and expanding the information and offerings. We look forward to continuing to work together to continuously improve and develop the site.

Having launched website for a number of hotels that sit under the expert management of Bespoke Hotels, it is clear that their approach sets hotels up to succeed with a clear purpose and forward thinking view on marketing.

While 2021 will remain unpredictable for a while yet, we're here to share some trends we are expecting to take off in the near future. Including some that are already firmly established but making a comeback, or are simply becoming more relevant and important.

Over the next few weeks, we will focus on 3 categories specifically:

1) Hospitality and travel trends
2) Conversion optimisation trends
3) Traffic generation trends

Which trends would you like to see this year?