Distinction

It was a jam packed judging day hosted by PwC LLP UK in Birmingham yesterday with both the Fastest Growing Family Business and the Best Digital Tech Innovation category finalists presenting their achievements.

Sponsored by Family Business Futures, the Best Digital Tech Innovation category judging panel included Greg Bloor of Distinction , Amy Johnson from PwC LLP UK, Stuart Bungay from Larwood Advisors and Richard Harrison of Xpertise Recruitment

Our finalists in this category are Coinadrink Ltd, Due Diligence Checking Ltd (DDC), Superfoil Insulation, Ward Recycling and Your Help Hub.

A massive thank you to all of you for coming along, supporting and telling your stories. Another tough session to try and decide a winner!

In order for us to create meaningful and quality customer experiences, we need to deeply understand our customers, the people we are designing for.

We need to understand their influences, thoughts, emotions and motivations, and prioritise their needs.

Only then, are we able to create a connection with our customers, build their trust and loyalty over time.

And the core skill helping us to win hearts and minds is .

In this article, we explain how empathy maps pay a key role in creating meaningful experiences:

Understanding your customer using empathy mapping We discuss the role of empathy in designing exceptional user experiences.

Developing the next big thing can be time consuming, expensive and risky.

Having product-market fit is a justification that your customers have a need for your product, and that need is scalable to turn it into a successful business proposition.

So how do you find it? We share seven strategies to go about it.

Understanding product-market fit and 7 ways to find it Developing the next big thing can be time consuming, expensive and risky. Having product-market fit is a justification that your customers have a need for your product, and that need is scalable to turn it into a successful business proposition.

The big lie of 'digital strategy'

We look at the three comfort traps of strategic planning and why you need to change your approach to avoid the big lie of digital strategy.

https://hubs.ly/Q02cjVfk0

The big lie of digital strategy We look at the three comfort traps of strategic planning and why you need to change your approach to avoid the big lie of digital strategy.

Organisational friction is bad, right?

Not always.

Conflict can often be seen as undesirable in the workplace, as it has the potential to create divides between individuals and teams, leading to operational problems, which ultimately hurts the bottom line. But without some 'conflict', how do we discover a better way of doing things?

Organisational friction: why positive conflict leads to successful business outcomes Friction in the workplace can never be a good thing, right? Wrong! We think that healthy friction in organisations can only be positive.

When creating a digital product, you’ll often hear the acronyms MVP and MMP.

In this article, we explain the difference, the pros and cons of each, and outline go-to-market strategies for your new digital product.

https://hubs.ly/Q02cjZr_0

MVP or MMP? What's the difference? When creating a digital product, you’ll hear the acronyms MVP and MMP often. We explain the difference, explore your options and outline go-to-market strategies for your new digital product.

Is everybody on board?

As every product owner and project manager muses at one time or another, all projects would run smoothly if you could just take humans out of the equation.

In this article, we share our tips on how to align stakeholders in complex organisations around digital strategy and roadmap.

Is everybody on board? We talk about how to align stakeholders in complex organisations around digital strategy and roadmap.

Digital products need design systems to scale and deliver standout customer experiences.

But how can you proving value of a design system to your C-Suite?

We explore their business value so that you can justify the investment.

Proving the value of design systems to your C-Suite Digital products need design systems to scale and deliver standout customer experiences. We explore their business value so that you can justify the investment.