Instinct
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We are a consumer and lifestyle agency based in Central London founded by Jonathan Kirkby.
Get ready to get LOUD📢 Monster Jam is roaring back into Cardiff on the 16th May. Expect jaw-dropping jumps, epic sky wheelies, 2-wheel tricks, and gravity-defying backflips. We’ll be heading behind the scenes with some very exciting media teams 👀 to meet the world-class driver athletes and find out how a super-sized sporting event comes together. Stay tuned for the coverage reveal…
Something extra spicy is landing in the UK 🌶️
We’re launching Absolut® TABASCO™, a bold new collaboration between and the iconic ® brand. We’re kicking things off with a fiery event, where guests will be among the first to taste the new addition - spicy Bloody Marys encouraged!
is opening at later this month with 180 priceless artefacts on loan from the Grand Egyptian Museum, and we could not be more excited to be working with THE biggest name in history, - AKA Dan Snow.
Ahead of the doors of the exhibition opening for the very first time in the UK, Dan flew over to Egypt, bringing the story of Ramses the Great to life - direct from the source!
The biggest media trends of 2026?
We asked and at our Live Media Briefing event what they thought 💬
19/04/2024
We recently welcomed a new starter to the instinct gang, Senior Fashion Publicist . With over 10 years experience in the fashion PR world, she’s already hit the ground running working across accounts such as Hawes & Curtis, Movado and OluKai. Even cooler, she’s also a part time astrologist at !
11/04/2024
*culture dump* curious what news and culture we’ve been consuming this week?
• - the rise and sudden death of the samba
• ’s How to Be Curious book
• ponderings on Bridget Jones’ Mad About the Boy fashion
• podcast
• - who knew there was a World Marmalade Awards?
04/04/2024
We’re kicking off spring with a bang across all our clients, from landing coverage for on a wedding attire segment, to premium style coverage in the likes of and - we like to think we’re setting the tone for a successful season! 🎉
18/12/2023
Our fourth year of ensuring Malfy gin is in the hands of stylistas everywhere, and its been our most successful year to date, from a ceramic partnership with the iconic , to launching the new Assouline-inspired limited-edition bottle, we've secured coverage on dream titles, such as , and Cheers to 'La Dolce Vita', and another successful year!
29/11/2023
Nothing welcomes in the festive season like a Christmas lunch at with some of our favourite faces. Fabulous company, delicious food and of course a Malfy Christmas tipple getting us in the mood for the most wonderful time of the year! Thank you to all who joined us, we are now Christmas ready!
16/11/2023
What's YOUR flavour?? Wine and crisps pairing, the hottest food trend of this 2023 festive season, was the theme of last night's event at the Hearst office which we hosted with and . Our top pairing pick: Jacob's Creek Double Barrel Shiraz is perfectly paired with Simply Roasted's Black Truffle crisps. Who knew?? What would your dream pairing and flavour faves be?
27/10/2023
CLIENT UPDATE: Tomorrow marks seven years since "How Far I'll Go" from Moana was released and we are getting ready to sing our hearts out, when kicks off next week in Birmingham! Disney On Ice presents 100 Years of Wonder is bringing the magic of Disney's 100th anniversary closer than ever, with all of our fave characters, old and new✨
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155/157 Farringdon Road
London
EC1R3AD