Creativepool

Say goodbye to middlemen and hello to direct collaboration with talented creatives who are passionate about bringing your vision to life.

Introducing StudioGig: Your one-stop destination for finding certified creative professionals. Post your project today and let our StudioPros turn your ideas into reality.

👉Visit https://creativepool.com/studio/ now!

As turns production into a commodity, the real advantage is shifting to something machines still struggle to replicate: judgement, taste, originality, emotional intelligence and the ability to know what truly matters.

For agencies, brands and professionals, standing out is becoming less about creating more and more about knowing what deserves to be created in the first place.

So the question arises - Why is human creativity becoming more valuable in the age of AI?

👉Read here - https://creativepool.com/magazine/features/why-human-creativity-is-becoming-more-valuable-in-the-age-of-ai.34742

“Why We Run - a campaign highlighting stores from local runners in NYC” 🏆

https://creativepool.com/sean-smith/projects/why-we-run-for-drew-reynolds-and-pyners

🌟Member of the Week: David Brown🌟

He has built a portfolio spanning photography in , commercial, drinks, and much more.

Known for his striking use of composition, colour and shape, David's work combines creative storytelling with technical precision delivering powerful imagery for global including BMW, Ferrari, Lamborghini, Porsche, etc.

Explore more of David's exceptional work here👉 https://creativepool.com/david-brown38

AI isn't killing creativity. It's making average creative output cheap, fast and widely available.

For years, agencies, freelancers and in-house teams have relied on "good enough" copy, design, content and campaign ideas. Today, AI can produce competent creative work in seconds, forcing the industry to rethink where real value comes from. So, if AI can generate "good enough" work at scale, what happens to the business model built around average creative output?

👉Read how AI is reshaping creativity and why distinctive thinking may be more valuable here - https://creativepool.com/magazine/features/ai-and-creativity-how-ai-is-commoditising-average-creative-output.34725

Global Jobs – Top Picks of the Week 💼

Hangar 13 is hiring a permanent Lead Producer in East Sussex, UK. £Undisclosed.

Matalan is now hiring a permanent Trainee Designer Menswear in Knowsley, UK. £Undisclosed.

Raffleverse is hiring a permanent Community Manager on a remote basis in London, UK. £50,000 per annum.

Particle6 is hiring a permanent Senior AI Video Editor in London, UK. £DOE

Dscufo is now hiring a permanent Senior UI/UX Designer on a remote basis in Pennsylvania, USA. $70,000 to 120,000 per annum

👉Check out tons of other awesome jobs on Creativepool: https://creativepool.com/jobs/

“Don't Get Scammed.FM - building awareness and trust among British Pakistani communities sending money home to family overseas.” 🏆

https://creativepool.com/theromans/projects/dont-get-scammedfm-for-remitly

🌟Company of the Week: Studio Nuts 🎬🌟

A creative studio that blends animation, CGI, illustration, design and filmmaking to create visually striking work for some of the world's leading brands.

With expertise spanning 2D animation, 3D CGI, art direction and motion design, Studio Nuts has built a portfolio that showcases the power of creative storytelling through craft, imagination and technical excellence. Their work has earned recognition from Cannes Lions, EPICA, LIA and other major industry awards, while attracting collaborations with agencies including Ogilvy, Publicis, TBWA, Grey and Leo Burnett.

👉Explore more of their incredible work here - https://creativepool.com/studionuts

Creativepool has been a trusted hub for agencies and companies to discover the finest creative talent in the industry.

Our journey began in 2005, and today, we are proud to be at the forefront of connecting employers with the best creatives out there. Join the movement and discover why Creativepool is the go-to platform for both employers and creatives.

👉Visit us today and unlock a world of opportunities! https://creativepool.com/

Marketing budget allocation is becoming one of the biggest challenges for brands in 2026. With tighter budgets, growing pressure to prove ROI and the rise of AI-powered marketing, businesses are rethinking how much they invest in media, creative and content.

While media still attracts the largest share of spend, leading brands such as Coca-Cola, Nike, Unilever and P&G continue to invest heavily in creative strategy, content marketing and brand building to drive long-term growth.

So, what does an effective marketing budget allocation really look like in 2026? Read the full article to find out -

https://creativepool.com/magazine/workshop/marketing-budget-breakdown-what-brands-actually-spend-on-creative-media-and-content.34706