V V Rouleaux

The wonderful Jess Stafford presenting for FanDuel Racing this week at Royal Ascot🐎

From a Pitch blue bespoke design adorned with hand-embroidered sculptured butterflies and pearls, to our SS26 collection, Lily’s Blush featuring pink lily of the valley vintage blooms.

Nothing short of fabulous Jess Stafford ✨

The perfect Panama for the season ahead of garden parties, centre court afternoons and long lunches in the sunshine…if the British weather allows 👀🥂

A little Silver screen glamour for Royal Ascot 🐎

Our metallic Silver percher is designed with hand-dipped metallic feathers, Damson Silver plumes and crystal bead detailing, catching the eye from every angle on the course.

Model: Sapphire O'Neill 🌱
Photographer: Vivi Suthathip
Stylist: Alice Hare
MUA: OLIVIA TODD
Brands: Suzannah London ISLA DE GAR
Location: Pylewell Park

We still have a few beautiful hats left for Royal Ascot - available to purchase online or to pop into the shop before heading off to the Royal Meet👑🐎

Fashionably late buying a hat for Ascot?✨

Our Ascot Pearls is adorned with delicate pin lace, vintage pearls sculpted in true V V style and is still available to purchase from our Marylebone shop.

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Photographer: Vivi Suthathip
Stylist: Alice Hare
MUA: OLIVIA TODD
Brands: Beulah London Pat’s jewelry by Patricia Cobiella FLORRIE
Location: Pylewell Park

A Tailored V V Twist🖤

With tailored suits now welcomed at Royal Ascot, our Ecuadorian straw percher adorned with Black rose bud drops is the perfect pairing with this fabulous suit from ME+EM.



Model: Alena Tsar
Photographer: Vivi Suthathip
Stylist: Alice Hare
MUA: OLIVIA TODD
Brands: ME+EM River Island
Location: Pylewell Park

A little sunshine charm designed into a percher☀️

Our Daffodil straw button percher is adorned with playful sweeping bows, perfect for Royal Ascot summer weddings and every sun soaked celebration in between.

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Turning heads from the first step🩵

This fabulous feathery percher is a part of our one-of-a-kind ready-to-wear Ascot collection, with statement pieces for Royal Ascot and elegant summer occasions ahead.

Visit us in Marylebone to try them on or discover the collection online.

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Everything’s coming up roses✨

Lilly’s Blown Roses is a Pale Lemon hand-blocked percher, adorned with vintage organdy and silk roses delicately tinged with Pale Azalea. A romantic design inspired by the legendary milliner Lilly Daché and handmade in our V V Chapeaux Atelier.

Perfect for Royal Ascot, summer weddings and garden parties alike.

Visit us in Marylebone to try it on, or explore the collection online to find your perfect hat for the season. ✨



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Vintage flowers, given a fresh coat of Peonie Red and a ticket to the summer season🌷

Hand painted in our Atelier from original Ernest Gelbard, this percher is made for summer weddings, Royal Ascot and any invitation worth dressing up for✨

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