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“The EU AI is unlike any law anywhere else on earth”
World’s first major law for artificial intelligence gets final EU green light:

www.cnbc.com

Instagram is currently testing a new ad format that stops users from scrolling.
via SocialMediaToday

Instagram’s Testing Video Ads That Stop You From Scrolling Further Unskippable video ads could be coming to your main IG feed.

"TikTok is working on a clone of its recommendation algorithm for its 170 million U.S. users that may result in a version that operates independently of its Chinese parent"

TikTok Is Exploring a US Only Version of Its Feed Algorithm Would a watered-down version of TikTok’s algorithm be as effective?

As Google expands its new “AI Overview” feature, publishers are wondering to what degree AI-generated search results will negatively impact referral traffic.

Why publishers fear traffic, ad declines from Google's AI-generated search results Some publishers and partners hope for more transparency from Google and other AI companies related to AI-generated search.

These are the questions that many are asking after Google showcased its new, Gemini-powered, generative search experience, which will bring ChatGPT like responses into Search.

How Will Generative AI in Search Change SEO? With generative AI summaries coming to Google Search, will people even need to click through to websites?

Content Strategy for Startups: The Ultimate 8-Stage Roadmap
by Moz

Content Strategy for Startups + Roadmap Discover Yagmur’s 8-stage roadmap to creating a content strategy that helps establish your business and build brand awareness.

"To push back against pre-testing is to reveal a lack of awareness."
Pre-testing ads is a no-brainer:

Pre-testing ads is not divisive, it’s a no-brainer Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.

Great examples of marketing automation software solutions for:
🤵Personalisation
✉️Email Automation
📝Lead Scoring and Nurturing
🔧Channel Optimisation

Using AI in Marketing Automation (in 2024) AI in marketing automation streamlines processes, freeing marketers for strategic tasks. It facilitates personalised content delivery, ensuring cost efficiency and improved ROI. Automation, like AI chatbots, reduces costs by eliminating the need for human customer service agents, leading to increase...

“I’m B2B, but I’m not just competing with other enterprise software brands. I’m competing with your vacation, I’m competing with politics, I’m competing with your friends.”
Why B2B marketers are advertising more like consumer brands:

Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace Today’s marketing landscape is more fragmented than ever. Like consumer brands, business brands are looking to stand out in a crowded and competitive marketplace, making marketing tactics like streaming ads, influencers and humorous spots more appealing.

Examples and Case Studies of Successful Community-Based Marketing Marketing

Community Marketing: Strategies to Strengthen Brand Loyalty Discover why community marketing is a powerful tool for brands and uncover how an engaged audience can strengthen brand loyalty and drive business!

While a third of American adults report being TikTok users, the US has passed a bill to force the sale of the Chinese-owned social media platform.

It’s not just Gen Z. Here’s what TikTok’s user base tells us about a potential ban’s impact. The app skews younger, its users appear more politically polarized, and its user base is changing.

Consumer spending on promotions and deals increased by 4% compared to last year in the four weeks to 18 February 2024, according to figures from Kantar.

Consumer spending on grocery promotions up by nearly £600m in February The amount spent on promotions increased by 4% versus the same month last year, according to data from Kantar, as supermarkets compete to out-do each other on price in an ever-competitive environment.