Springup PR

Want to get more enquiries to your care homes via Google Ads?

Use different campaigns for different homes!

Would you use AI bots to take enquiries on behalf of your care homes?

We won’t be far off it.

The first step will be using AI to handle “Live Chats” on your care home website.

To be honest, we’re not there yet.

We all STILL do know when we’re speaking with a robot, and when it’s a human.

As from today, families want to speak with humans, not AI chatbots.

The human touch in care is everything.

HOWEVER, this will change fast.

So be ready!

What do you think?

❌ Warning to care homes ❌

Want to DRIVE dozens/hundreds more families looking for care homes in your catchment area to your website?

Then just having a lovely website, pages and online directory listings won’t cut it!

You must use paid digital marketing - specifically

👉 Google Pay Per Click Ads.

Want to find out more? DM me!

🌟 Secret revealed for care homes using Google Ads to get more enquiries! 🌟

If you’re getting £20.70 per Google “conversion” you’re doing well. 🤩

My video reveals real-life data from a care home’s Google PPC dashboard!

Personally, I dislike Google’s “conversion” metric, as it’s not a “conversion” in any meaningful way that matters to a care home i.e an enquiry.

But it does help you understand if your Google PPC ads account is well optimised.

This excerpt is from my video “Check out this [AMAZING] Google PPC Ads campaign - it’s for a care home!”

Want to watch the full video?

Comment ‘Yes’ below and I’ll share it with you! ⬇️

Care homes - local authority commissioners are the most important partners for you, right?

They’ll read the wonderful stories about your homes in the regional press!

So make sure you get ongoing positive press coverage for your care homes!

This excerpt is from my video ‘I’m shocked if your care home is not doing this…’

Want to watch the full video?

Comment ‘Yes’ below and I’ll share it with you! ⬇️

Is your care home wasting Google Ad spend without realising? 💸

✅ Don’t run ads on your own care home name.

If families already know your care home name, they’ll find you without an ad.

Use your budget where it counts - reaching new families actively searching for a care home in your catchment area.

✅ Don’t target rival care home names

This clip is an excerpt from my video "How To Get (Way) More (Private) Enquiries To Your Care Homes"

If you want to see the full video, comment "yes" below and I'll DM it to you 👇

Handling sales calls for care homes is a skill in its own right.

And what should you do it someone phones your care home, and asks “Can you please just tell me your prices?”

It almost certainly means the family is “fishing around” a number of care homes for prices.

They will be asking other care homes the exact same question.

So respond with something like: “Yes of course I can answer this, but can can I first ask you a few questions to find out if we may be a right fit for you?”

And this means you strike up a conversation and build rapport and a relationship with the family.

And from there you’ll be in a better position to know if your home is a right for them or not, and whether you can indeed help.

What tips do you have for handling “sales” calls to your care homes?

Wanting positive press coverage for your care homes?

If so, build strong relationships with your local media.

✅ send your press release to a named journalist

✅ follow up with a call or email to build the connection

Every story seen in the press will shape how families see your care home 💚

This clip is an excerpt from my video "How to Get (Way) More (Private) Enquiries To Your Care Homes".

Do you want to see the full video?

Comment "yes" below and I'll share it with you ⬇️

❌ Attention anyone handling enquiries for care homes! ❌

Whether you’re a dedicated customer relations expert, owner or care home manager.

Let me know what do you think of this video….

where I share why you should position yourself as the 🤝 “expert helper” 🤝 for a family in what is a stressful and difficult journey for them.

If you position yourself as someone always wanting to help, the bonus is that handling enquiries for your care homes becomes a truly satisfactory and enjoyable experience! 🤩

Moreover, it helps massively if you have 100% conviction in your care home team.

Agree!?

🙌 A shout out to anyone in “sales” for their care homes! 🙌

How visible is your care home when families search Google? 👀

Your Google Ads “impression share” reveals how often your ads appear compared to other care homes in your area - and where you might be missing opportunities.

The Google Ads dashboard enables you to:

✅ See which care homes appear more often in searches

✅ Spot where your ads could reach more families

✅ and loads more…

Fine-tuning your campaigns helps ensure the right families see your care home when searching on Google.

This clip is an excerpt from my video “How are my care home Google ads doing versus my competitors?”

If you want to see the full video, comment "yes" below and I'll DM it to you 👇