Springup PR

The average occupancy for a care home in the UK is 86%. 📈

If you’re above that level, it often means:

✅ Higher profit margins

✅ Lower staff costs proportionally

✅ More resources to invest back into your home

Yes - care will always be the number one priority.

But increased occupancy strengthens your financial position, which in turn allows you to enhance the quality of care, activities, and facilities for your residents.

This is taken from “How (Exactly) 1 Care Home Got 25% Of Admissions In 12 Months Via Digital Marketing! 🤩”

Want to watch the full video?

Comment “Yes” below and I’ll share it with you! ⬇️

Worried about GDPR when collating email addresses of relevant stakeholders, healthcare professionals and VIPs for your care homes?

Specifically if you want to send them email updates on what’s happening at your care homes - in order to help “get the word out there”.

Here’s my take on how to be GDPR-compliant.

1. Use publicly available emails (e.g. those listed on websites).

2. State clearly you’re emailing people under “legitimate interest” (which you are)

Plus:

✅ Be upfront and honest about why you’re contacting them

✅ Personalise the email – send it from a real person, such as your care home manager

✅ Include an easy unsubscribe option

Agree or not?

This clip is an excerpt from my video "Why email marketing is the most SHOCKINGLY easy way to promote your care homes! And how to do it!".

If you want to see the full video, comment "yes" below and I’ll DM it to you 👇

Did you know AI can help get your care homes more enquiries? 🤔

If you’re running Google PPC ads, and whether your campaign is focused on clicks or conversions, Google’s AI adjusts bids for your ads to the right families.

AI:

✅ Optimises auction bids in real time to improve performance

✅ Targets audiences most likely to enquire to your care homes

So make sure it’s set up to work for you. 💚

This clip is an excerpt from my video “How AI Gets Care Homes More Enquiries”

If you want to see the full video, comment "yes" below and I’ll DM it to you 👇

👏 1 care home is getting £250k in fees via referrals from GPs and healthcare professionals.👏

So - please - show your appreciation by sending them monthly e-shot to let them what’s going on at your care homes

Not a sales-y email

Just stay in touch.

All you need to do is set up a Mailchimp email account!

And get going.

Is this something you do?

😮 Digital marketing can increase admissions to your care homes by 15%!

Here’s proof…

👉 54 enquiries from Google Ads and Facebook Ads to this one care home resulted in 4 admissions out of 27 - that’s 15%.

What percentage of admissions do your care homes get via digital marketing?

Is your care home showing up when families search “care home near me”?

This is one of the most common searches families make when looking for a care home.

✅ families searching “care home near me” are looking for care options right now

✅ Google Ads can mirror search terms used by families, making your ad more relevant

✅ offers, like “6 weeks free”, can capture a family’s attention at the right time

Be visible in these searches and meet families exactly when they’re looking for care!

This clip is an excerpt from my video "I Was A Family Member Searching For A Care Home".

Do you want to watch the full video?

Comment "yes" below and I'll share it with you ⬇️

😀 Why I love pitching super care home stories to the press! 😀

When I get a care home full page coverage in a local newspaper or on the TV that’s where the joy comes in!

When a family enquires to your care homes you should build up trust!

So whoever handles enquiries to your care home should be helping, not “selling”!

This excerpt is from my video “Want 35% more care home residents by converting more enquiries? Use this 6-step follow up…”

Want to watch the full video?

Comment ‘Yes’ below and I’ll share it with you! ⬇️

Care homes are like hospitals!

They have a RESERVOIR of powerful good news stories to pitch journalists!

Got a care home website but not getting enough enquiries? 💭

Make sure you’re using real person live chat - not AI or bots.

Families often prefer to chat with someone real, especially when they’re feeling emotional or uncertain.

Your Live Chat should:

✅ Be available from early morning to evening

✅ Lets families ask questions instantly

This clip is an excerpt from my video “How 1 City Care Home Went From 75% to 100% Occupancy In 5 Months (Plus £650k More Revenue)”

If you want to see the full video, comment "yes" below and I’ll DM it to you 👇