Springup PR
Share
We help care homes get more private enquiries to fill beds faster via proven data-driven PR and digital marketing strategies
Care homes - are you reviewing your Google Ads regularly? 👀
Optimise your ads to increase performance and enquiries.
✅ Add negative keywords
✅ Have separate campaigns for “exact match” or “broad match”
✅ Find out which campaigns do better
✅ Adjust ad budget
Too many care homes let Google PPC campaigns run without checking.
That means higher costs and lower conversions.
This clip is an excerpt from my video “5 (Shocking) Mistakes Care Homes Make Using Google Ads To Get More Enquiries"
If you want to see the full video, comment "yes" below and I'll DM it to you 👇
▶︎ ▶︎ Want to know How to Track (Every) Enquiry To Your Care Home - From First Click to Admission? Grab your spot on our FREE webinar on September 29th at 1:30pm here: https://us02web.zoom.us/webinar/register/5817302292137/WN_8kNCyZZQTCa8jUAlg5scmA
25/09/2026
Do you know where EVERY enquiry to your care home comes from?
You can't improve what you don't track.
Yet many care home providers can't answer a simple question - exactly how many enquiries did each of our homes receive last month - and where did they come from?
Organic Google? Google Ads? Facebook?
That's what we're covering in my webinar:
"How to Track (Every) Enquiry To Your Care Home - From First Click to Admission"
It's on Tuesday, September 29.
On the webinar I'll show you how to build a system that tracks every enquiry from the moment it arrives.
You'll discover:
#1 - How to build a foolproof care home enquiry management system - Bring your enquiries together so they're properly recorded and managed.
#2 - How to identify exactly where enquiries come from - see which marketing channels are generating genuine care enquiries.
#3 - How to automatically capture website enquiries - Feed website enquiries directly into your Enquiry Management Platform.
The goals are simple:
➡️ Know where every enquiry came from.
➡️ Know what happened to it.
➡️ Know which marketing is working.
The webinar is FREE and listed by Care England.
We're limiting attendance to 40 places so there's time to answer questions.
Reserve your spot here: https://lnkd.in/eu4tURAY
After registering, you will receive a confirmation email about joining the webinar.
P.S. My webinar will also cover how to create a structured follow-up process so enquiries don't disappear because somebody forgot to call back. Get your spot: https://lnkd.in/eu4tURAY
One powerful truth about care home marketing is that journalists LOVE good care home stories! 😍
So if you want to make sure you get ongoing positive PR for your care homes send regional journalists your newsworthy stories on:
✅ activities at your care home
✅ example of personalised care
✅ team members who love working as care workers
✅ intergenerational events
✅ pet therapy
✅ dementia-related stories e.g. reminiscence therapy
and a whole lot more!
This excerpt is from my video “Care Home Marketing - 14 Brutal Truths”
Want to watch the full video?
Comment ‘Yes’ below and I’ll share it with you! ⬇️
23/09/2026
Could a more focused enquiry strategy increase occupancy at your care home? 📈
I recently looked at three UK care home groups that had the same challenge.
They had priority homes with empty beds and needed more enquiries, particularly from private-paying families.
They already had websites, directory listings, local authority referrals and word-of-mouth recommendations.
But when occupancy is low, relying on existing referral routes isn't enough.
They needed to reach families actively searching for care who may never have heard of their homes before.
Three things were key:
✅ Use Google Ads to reach families searching for care within the home's catchment area
✅ Track calls, live chats, brochure downloads and contact forms so you know where enquiries come from
✅ Make landing pages mobile-friendly with clear information and simple calls to action
Across the priority homes, enquiry levels increased by between 20% and 50%, with 35% coming from the digital marketing programmes.
One care home also used a dedicated landing page for its advertising campaign which proved 400% more effective than directing families to its existing website.
And don't underestimate the importance of mobile.
In some campaigns, up to 50% of Google Ads enquiries came through brochure downloads, with up to 80% of those completed on a mobile phone.
The point isn't that every enquiry will become a resident.
It's that more enquiries give you more opportunities to generate the quality enquiries that can turn into admissions.
Digital marketing shouldn't replace referrals, recommendations or community relationships either. It gives you another route to reach families who don't already know your home but are actively looking for care.
Getting the enquiries is one part of the process. Making sure your team records, tracks and follows them up is just as important. ❤️
Watch the full video!
How 3 Care Home Groups Added £3.6m Revenue & Boosted Occupancy in 12 Months How 3 care home groups increased enquiries and occupancy at priorit...
😮 Digital marketing can increase admissions to your care homes by 15%!
Here’s proof…
👉 54 enquiries from Google Ads and Facebook Ads to this one care home resulted in 4 admissions out of 27 - that’s 15%.
What percentage of admissions do your care homes get via digital marketing?
Why tracking enquiries is essential for care homes
When it comes to marketing your care homes, ads on Google and Facebook can be powerful tools to get you more enquiries - but you have to track results. 📊
One care provider we worked with received 250 enquiries in a year.
Because they tracked properly, they could see that 58 of those came directly from Google and Facebook ads.
That’s 23% of all enquiries - with 24% of admissions traced back to those ads.
You must understand:
➡️ Where your enquiries are coming from
➡️ Your cost per enquiry
For example, when this provider tracked costs, they found enquiries from Facebook ads averaged £215 each.
Once qualified, the cost per genuine lead dropped to £124.
The lesson is simple: if you want to increase private-pay enquiries, you must have visibility on the source and quality of each lead.
This video is an excerpt from my series “Care Home Marketing - 14 Brutal Truths”.
Want to see the full video? Comment Yes below and I’ll send it to you 🎥
Are you using your care home team's expertise to attract more enquiries? 🤔
Every care home team has deep knowledge about elderly care - but few share it in ways that boost visibility.
Think about how, for example:
✅ Your manager can explain the value of reminiscence therapy
✅ A video on how activities support physical or mental stimulation
✅ The insights - and anecdotes - your care teams have on delivering personalised care
This promotion of your expertise will position your care home as the go-to expert in your catchment area.
It might feel like you're stepping out of your comfort zone… but sharing your team’s know-how is one of the most powerful ways to promote your care home ❤️
This excerpt is from my video “Care Home Marketing - 14 Brutal Truths”.
If you want to see the full video, comment "yes" below and I'll DM it to you ⬇️
“Hoping” for more care home enquiries? Or do you have a strategy? 🤔
Hope isn’t a plan.
To increase admissions, you need more enquiries - and that takes a joined-up strategy your whole team believes in.
✅ Get buy-in from owners, directors and managers
✅ Make enquiry generation everyone’s responsibility
When everyone works together towards this one goal, enquiries will likely rise - as will admissions.
“This clip is an excerpt from my video How 1 City Care Home Went From 75% to 100% Occupancy In 5 Months (Plus £650k More Revenue)”
If you want to see the full video, comment "yes" below and I’ll DM it to you 👇
Care homes! Hooray you have a private enquiry today!
But a family may be making enquiries to 3 or 4 other care homes too!
This excerpt is from my video “15% of care home admissions via paid ads”.
Want to watch the full video?
Comment ‘Yes’ below and I’ll share it with you! ⬇️
Want more private residents to your care homes?
Think hard about how you handle new enquiries.
Families are often going through a distressing period when they get to the point of looking for a care home.
So, in addition to following up fast, think about your tone of voice and the importance of listening.
This will increase your conversion rates from enquiry to look around to resident.
This excerpt is from my video “5 brutal truths to get your care homes more private residents”
Want to watch the full video?
Comment ‘Yes’ below and I’ll share it with you! ⬇️
Click here to claim your Sponsored Listing.
Category
Website
Address
Suite 11, 7 General Gordon Square 2nd Floor Equitable House London SE18 6FH
London
EC1V2NX
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |
| Saturday | 9am - 5pm |
| Sunday | 9am - 5pm |