Caliston Design

API integrations are increasingly important to integrate advanced technologies that make the user journey on a website easier and, thus, more profitable.

We perform various API integrations, from simple to very complicated, with guaranteed results. Whether it is a booking engine that connects with your management software, an accounting package, social posting or displaying social posts on a web page, or any other technology with API connectivity.

Leave the (what can sometimes be very stressful) API integration to us, so you can focus on the areas of your business that you do best.

🌐https://calistondesign.com/services/api-integrations

As a design and content marketing agency, we can create compelling, SEO-oriented blog content to bolster your brand and your position in Google.

We’ll be honest - we’ve never claimed to be the cheapest when it comes to content creation, but we are one of the best.

Fudging your content strategy from the off could cost you valuable reputation points with users in the future and, ultimately, sales.

Your landing page is your point of conversion – it’s a stepping stone, and time is short. With precious seconds to hook your potential lead, ensure you’re adhering to these simple practices for nailing your landing page design.

If the landing page design is Greek to you, let us do the hard work for you.

🌏https://calistondesign.com/blog/web-design/the-importance-of-landing-pages

Have you heard of Google PageSpeed Insights? It’s an incredibly useful layman’s tool for testing a website’s performance. Enter any URL and have it analysed, including metrics on how fast it is and whether the load speed it up to scratch.

Some of the things you can do to speed up your page load time are:
📍Use smaller image files.
📍Switch to a faster web host.
📍Shut off all plugins and extensions that your page isn’t running.

🌍https://pagespeed.web.dev/?utm_source=psi&utm_medium=redirect

We predict that human connection will play a. big part in web design this year.
After the multiple lockdowns and unsettling times we’re still facing, there is still a strong desire for human connection.

Brands are going into detail about their story, using videos to showcase their processes and real-life photography to captivate the audience and make them feel welcome.

The emotive tone of voice and crafting beautiful storytelling are key to taking the customer on a true-to-life journey.

Q. Does Caliston Design outsource projects?👩‍👩‍👧‍👧

A. No. If we cannot deliver a project, we refuse to take it on. We take great pride in what we do and will only work on projects we can handle.

We believe in something other than outsourcing; communication problems can compromise a project's quality (and cost), etc.💬

We recruit and hire local talent that understands the markets we are working in.😊

The arrangement of the elements on any website page profoundly impacts how users interpret your brand. Please take a look at our blog discussing the visual hierarchy in graphic design and how to make each element work to complement the information on your site.

🌎https://calistondesign.com/blog/graphic-design/visual-hierarchy-in-graphic-design