VIA

Emanuel has dusted himself down following the successful KOM attempt on the Roubaix cobbles, toppling

We’ll have a Jaegher FL.X Phoenix test bike for you to try Friday 24 April. Join Emanuel for some social Regents Park laps from 7:00 sign up on Strava. Then it’s back to VIA for 8:00 and the finest Belgium Liège waffles.

Passoni launch the OT-01 Omni Titanium.

This is a natural evolution and refinement of Passoni’s current flagship model, the Titanio Disco.

One of the biggest changes is the new 1.5” head tube, engineered and machined in three parts from solid Grade 5 titanium billets. Its design preserves the brand’s unmistakable signature style, reintroducing a multi-piece construction even on models with fully integrated cable routing.

This development further enhances steering precision and front-end stiffness, giving the rider a more direct and controlled response. The OT-01 is not just an aesthetic evolution: it results from a complete rethinking of the whole frame, achieving a weight reduction of over 120 grams in size medium without compromising strength or performance.

For more information or to place an order drop us an email or DM.

We offer most if not all cycle to work schemes.

It’s been a busy few days, what with the Factor One launch event at Silverstone Wind Tunnel Centre. A Recce to Gent for a new race format, details to follow.

We’ve also got some availability in the workshop so message Jacob and get your bike ready for the Rapha Festive 500. Rides are up on our Strava club…

Launching today, the Factor One.

Drop us a DM to secure your pre order…

It’s been another busy week and it’s not over yet. Last night we were joined by and for a wonderful event discussing his 2025 season. Tonight we have our inaugural VIA Run Club in association with with a bag drop at 18:00 and a social 5k departing at 18:30.

We’ve extended our Sample Sale Event with apparel from PAS Normal Studios, SYN and Rapha with some generous discounts on SS25 stock.

We also have VIA Gift Cards available for the cyclist in your life. The perfect gift if you’re not sure what to buy. A new drop of available to purchase in time for Christmas along with smaller items from the likes of and

We’re still riding through the Christmas period with a ride out this weekend to Cold Christmas in Hertfordshire. This includes our monthly Women’s only group as well as our mixed rides, and last but not least we’ve got some rides between Christmas Eve and New Years Eve for all those riders taking on Festive500 challenge… sign up to our club in our Bio for full details.

It’s been a busy few weeks with more to come. We’re all still reeling from the Tour de Fens ride from last Saturday with to put the new Shadow kit through it paces.

We’ve also got the new glasses for sale in store. Perfect for syncing rides/runs with and while listening to your favourite tunes and filming content.

We also had the book launch with that was well attended. Tomorrow is the first day of our end of season sale event Thursday 27 November to Monday 1 December with great discounts on well known brands. We’ve also extended our VIA store kit launch with until Monday 1 December link in our Bio.

Next week on Wednesday we have the evening with and on Thursday our inaugural run club with leaving VIA at 18:30 with a bag drop at 18:00, look out for sign up in the next couple of days…