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How to Analyse Competitors on Instagram to Reach Your Goals

How to Analyze Competitors on Instagram to Reach Your Goals Instagram is one of the world’s most popular social platforms. Learn how to stand out from your competitors using data analysis.

The end of a navi-chapter, as we vacate our office in preparation for the move next week. Thank you for providing such a hospitable and pleasant workspace these past few years. We’ll definitely miss the snacks 😋🏢🌃

Why the metaverse presents audio opportunities for brands:

Why the metaverse presents audio opportunities for brands Uncertainty around the metaverse is understandable. And perhaps it’s fair to say there are wildly differing definitions being thrown around the boardroom and debuting the news feed. A heady mix of eager optimism, overhype and rapidly diversifying technology have probably muddied clarity. Or have t...

"While the metaverse hasn’t arrived yet, the mere promise of it is shaking the marketing industry"

What will it take to be a marketing master of the Metaverse? The Global View Podcast As expansive as the metaverse promises to be, it’s no surprise it took a number of The Drum’s journalists to properly explore it. Over the course of our recent metaverse deep dive, we had a team of journalists across the US, Asia and Europe examining all aspects of the topic in order to provide ...

Social Shopping in 2022: Consumer Behaviours in the Social Shopping Cart

Social Shopping in 2022: Consumer Behaviors in the Social Shopping Cart Sprout Social surveyed 1,000 consumers to find out what's making them click "add to cart" on social platforms in 2022.

9 social media marketer predictions for 2022

9 social media marketer predictions for 2022 We asked social media managers what's in store for the future of social media marketing. Get ahead of the game with these nine predictions.

Pinterest Ads - A Simple Guide for 2022:

Pinterest Ads: A Simple Guide for 2022 Everything you need to know about Pinterest ads, updated for 2022, from ad types and formats to how to run an effective campaign.

Social Media optimisations help strengthen your online presence and increase awareness of your brand

11 Easy Social Media Optimization Techniques to Start Now Social media optimization isn’t about your social media strategy as a whole. It's an opportunity to make what you've been doing even better.

Having a well-defined roadmap is crucial for effortlessly evolving your digital product. It makes all the difference between a smooth rollout and one that hits roadblock after roadblock.

Six Simple Steps to Creating a Digital Roadmap Having a well-defined roadmap is crucial for effortlessly evolving your digital product. It makes all the difference between a smooth rollout and one that hits roadblock after roadblock. If you find yourself grappling with conflicting requirements or demands, waiting weeks for approval on simple act...

Brand awareness is the key to unlocking sales across social

80% of consumers agree brand awareness makes them more likely to buy on social Social commerce is the latest evolution in online shopping. Here's the consumer data you need to optimize this unique checkout experience.

How can cross-posting save time and resources, whilst increasing brand awareness?

A Guide to Cross-Posting on Social Media (Without Looking Spammy) Cross-posting sounds simple: sharing similar content on different networks. How tricky can it be? But if you do it wrong you could look bad.