Hugup

Support your active pregnancy era. Not slowing down. Just moving differently, with support that actually keeps up.

They say you are what you eat. We think we’re what our clients say about us. This one’s from a mum expecting triplets, wearing Hugup nearly every day since she found it. It’s been easing her back pain and symphysis pain along the way. Thank you Coco Hannemann | Triplets in London 🫶🏻

What cool mums are wearing: pregnancy edition. Greens in hand, cap on. Got your back for the grocery run too. 🥬🥦🫛

This is what light actually feels like.
No squeezing, no shaping, just support that moves when you do - so your bump can lead and the rest of you can catch up.
Get the look → link in bio.

Confidence in. Comfort on. Pain out. Your bump, your rules.

Comfort looks good on you. Another outfit inspiration from Hugup.

Flashback 🎥 our founder pitching Hugup live on the TNW stage in Amsterdam, the Netherlands. Femtech in action. Small stage moment, big step for Hugup. 🤍

Busy week ahead while you’re pregnant? Don’t worry - Hugup has you covered every day.