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Instacart and music star Lizzo have partnered for the grocery-delivery platform’s largest campaign to date, according to details shared with Marketing Dive.

“The World is Your Cart,” meant to flex Instacart’s plethora of shopping possibilities, debuts with a full-page spread in The New York Times Sunday edition on Aug. 28 and a 60-second commercial starring Lizzo that will run during the MTV Video Music Awards the same day.

Timed to the launch of new in-app features, the push includes TV, print, over-the-top, digital and social elements, as well as a Snapchat mini-game. The platform is drawing a stronger link to pop culture in an effort to drive sales ahead of its planned IPO.

IHeartMedia launched iHeartLand, an always-on metaverse space built in Fortnite using the game’s creative tools, per a company announcement.
The main draw is a State Farm-sponsored concert arena designed to emulate large-scale outdoor venues. State Farm Park plans to host 20 events over the next year, starting with a two-part performance from Charlie Puth on Sept. 9.

Doritos is setting consumers on a nationwide hunt for triangles as part of a new “Triangle Tracker” promotion spanning social media, gaming and more, per a news release.
The Frito-Lay brand tapped Snapchat for a custom lens that converts real-world triangles into Doritos, along with generating a code to unlock prizes. On TikTok, the snack marketer is issuing weekly challenges that task users with finding and filming iconic triangle-shaped locations scattered around the U.S.
The company is also launching a custom Doritos Triangle Island in “Fortnite” and worked with StreamElements on a bot that allows streamers to swap triangles they see in games with chips. The effort represents an attempt to blend in-person tactics with virtual ones as consumers welcome more hybrid experiences.

Little Caesars, in a press release, revealed details of its multi-year partnership with the NFL, including several partnerships, promotions and charitable giving initiatives. The company in June became the official pizza sponsor of the league.

The pizza chain partnered with Los Angeles Rams quarterback Matthew Stafford, who features in a TV spot created in partnership with creative agency McKinney. Little Caesars will also run a Pizza!Pizza! Pregame promotion that offers football-related prizes to fans when they order from the chain before games.

The mobile Little Caesars Love Kitchen will visit NFL cities throughout the year to serve pizzas to communities in need. The new partnership comes as the NFL has seen several major changes to its sponsorship roster.

Sustainable fashion is inherently an unnatural pairing. Seasonal trends urge shoppers to purchase new looks regularly, while eco-friendly living asks them to pare down. A growing number of fashion labels are baking environmental sustainability into their brand ethos — take Patagonia or Reformation, for example — and centering their marketing around how they're bettering their business and the world with eco-conscious practices.