BTSGamePlan

Social Media works... Start f*cking posting!

The reality is that many businesses don’t lose work because they’re not good at what they do. They lose work because they miss calls, forget to follow up or simply don’t have time to respond quickly enough.

Used properly, AI and automations can help bridge that gap, save hours every week and make sure potential customers aren’t slipping through the cracks.

It’s not about replacing people. It’s about giving yourself more time to focus on the work that actually makes you money.

Have you started using AI in your business yet, or are you still on the fence?

A great first 4 weeks with a new client.

One of the biggest wins wasn’t just the numbers, it was getting the business in front of new people consistently. We saw strong reach, plenty of non-followers discovering the page, and even generated a lead within the first month.

The first 4 weeks are usually about building foundations. Learning the business, understanding the audience, creating consistent content, and putting systems in place that can deliver results over time.

Not every client sees enquiries flooding in overnight, and that’s okay. The goal is to build momentum, increase visibility, and create a presence that works for your business day after day.

A solid first month, and we’re looking forward to seeing what the next few months bring.

When the phone is ringing and work is coming in, it’s easy to push social media to the side. But that’s often what leads to those quiet periods a few months later.

The businesses that stay consistently busy are usually the ones that keep showing up, even when they’re booked out.

Posting regularly keeps you visible, keeps people thinking about your business, and keeps enquiries coming through the door.

Don’t wait until work dries up to start marketing again.

Stay consistent when you’re busy, and you’ll give yourself a much better chance of staying busy long term.

First 3 Months for our clients.

This is only the beginning, we are seeing strong results and they'll over get stronger over time 👍

can be one of the fastest ways to generate enquiries.

If you’re a tradie looking to get noticed online, here’s where to start:

1) Post regularly on Facebook & Instagram, share with friends and family to expand reach.

2) Set up a Google profile, simple, effective, boosts visibility (no website needed).

3) Invest in a website, your detailed online home.

Start simple, get seen!

People buy from businesses they know, like and trust. Video helps them see the people behind the business, your quality of work, and the value you provide.

If you’re not posting reels consistently, you’re likely leaving attention, enquiries, and opportunities on the table.

Aim for at least 3 videos per week where possible and use images to fill the gaps between them.

Consistency beats perfection every time.

Some of the best content to post consistently includes:
• Customer reviews & testimonials
• Re-sharing recent projects
• Bringing old posts back to life to push a certain service
• About us/team content
• Helpful tips, tricks & advice
• Before & after transformations from recent or even older projects

And when possible, video content should be a priority.

Instagram and Facebook are heavily pushing video right now, especially reels. Even simple walk around videos, progress clips or quick explanations on site can massively increase your reach compared to just posting images alone.

A solid target for most businesses is:
• 3 videos/reels per week
• A couple of images/carousels to fill the gaps and keep consistency

Most businesses already have enough content sitting on their phones, they just don’t use it properly.

Consistency builds trust. Trust brings enquiries. Enquiries bring work.

You just need to stay visible

This is Connor.

We’ve recently partnered up while still working under our own names to help serve more trades and businesses properly. Over time, we kept getting asked for more services and support, so teaming up just made sense.

One of the biggest problems we see is leads going cold simply because business owners are too busy to reply quickly.

CRM automation systems can answer leads within minutes using responses trained around your business and tone of voice, helping convert more enquiries into booked jobs while saving you hours of admin. They can even help book jobs straight into your calendar.

Less admin.
More time.
More jobs.

That’s where businesses are heading... don't fall behind.