NERVE

It's so easy to fall into assumptions about what works without properly thinking them through...

Brands Aren’t People - Nerve Agency Why does the myth persist that Brands are just like people? Do consumers really want them to be 'relatable', 'likeable' and 'authentic'?...

Google search is getting personalized TV and movie recommendations They’ll show up directly in search

DeepMind's new AI predicts kidney injury two days before it happens New research from the Google-owned firm hints that AI may be a better way of assessing if someone is at risk of acute kidney injury. But there are still questions about how it handles patient data

Snapchat's Spectacles still don't make any sense After losing an obscene amount of money on previous iterations of smart glasses, Snapchat is back with Spectacles 3. They may take AR footage, but, crucially, still look terrible. Is there any method in the madness?

Are we ready to take control of our data and make it work for us? Either way, it has become increasingly clear that is going to be an essential part of thriving in the future...

Would You Watch This Ad If I Paid You? - Nerve Agency The days of passively accepting ads are coming to an end. Will consumers begin taking control of their data?

Businesses are increasingly under pressure to be ‘transparent’. But do people really want to know about the nitty gritty details?..

Transparency Is A UX Problem - Nerve Agency Businesses are increasingly under pressure to be ‘transparent’, but do people really want to know about the nitty gritty details?...

Is your business 'working together, for a better tomorrow'? 😑

Second-rate straplines are everywhere. We're considering what's lost when you follow the trend, and floating some alternatives...

The opportunity cost of subpar slogans - Nerve Agency Forget the potential humiliation: leaning into lame slogans might be blinding you to your marketing potential…

Daytime TV used to be enough to test the waters of a culture. Today? Not so simple. We explore how creatives can keep up as society divides in a new blog post...

What To Do Once You’ve Perfected Your "Sick Voice" - Nerve Agency The fragmentation and polarisation of society presents a huge problem for marketers looking to understand ‘the public’…

Neurostimulation and AR are the next frontier. So what is the marketing world gonna do about it?

Neurostimulation and the future of the future for marketing - Nerve Agency An emerging market of futuristic products require marketing to put their audience at ease. But is the future already too cliched?

How far should agencies go in fighting for creative credit? We explore the Brewdog Controversy in a new blog post...

The Last Good Idea We Ever Had… - Nerve Agency Recent controversy surrounding Brewdog’s failure to give proper creative credit to their agency raises big questions…

Asos' new returns policy has caused a furore. Are they doing the right thing? And more importantly, are they going about doing it in the right way?...

What we can learn from Asos - Nerve Agency Asos is trailblazing a new way of dealing with customers who game the e-commerce system. But are they getting it right?..