Waywest Design

We have recently completed a new website for The Yorkshire Aesthetics Clinic, a medically led clinic offering skin, laser and aesthetic treatments in Yorkshire.

The new website was designed to give patients a clearer way to browse treatments, learn more about the clinic, meet the team and book online.

See the full case study here: https://waywestdesign.co.uk/project/the-yorkshire-aesthetics-clinic/

Growing businesses usually outgrow templates faster than they expect.

If you are weighing up a template site against a custom build, this is well worth a read.

Template vs custom websites Why custom websites are better than templates for growing businesses, from SEO and branding to trust, flexibility and long-term growth.

A lot of people are talking about AI in search right now, but not many are explaining it.

Our latest blog looks at AI Search Optimisation, how it compares to SEO, and what your website should be doing if you want to keep showing up in all types of searches and not just Google.

https://waywestdesign.co.uk/what-is-ai-search-optimisation/

What is AI Search Optimisation? AI search is changing how people find businesses online. Learn what AI search optimisation means, what Google says, and what your website needs to do now.

New website build for ThreeTwo Financial, a new mortgage broker in York.

We handled the brand, design, copy, calculator setup and compliance, then delivered a site Tom can confidently share with clients and referral partners.

If you’re launching a new service business and need a website that looks established, get in touch.

"We just had an amazing website built, what now?"

It's a question we're asked frequently, so we've put together a guide to monthly SEO to ensure your new site is seen by the right people.

https://waywestdesign.co.uk/a-guide-to-monthly-seo/

Waywest: 2025 Wrapped

We've had a fantastic year at Waywest! Swipe through our end-of-year review, and if you want your website on next year’s list, you know where we are 😃

2026 is going to separate the websites that actually bring in work from the ones that sit there.

Here’s a look at the practical trends worth jumping on if you run a business in Leeds.

https://waywestdesign.co.uk/2026-website-and-business-trends-to-get-ahead-of/

Just launched our new case study for a brand new recruitment company: Fortis Personnel.

We created their logo, branding and built a recruitment site with a proper job board for engineering, industrial, business support and finance roles.

Find out more: https://waywestdesign.co.uk/project/website-and-job-board/

Launching a marketplace on WordPress does not have to take months. We have put together a guide that shows how to go live with your new online shop.

Wordpress marketplace Guide A clear guide to launching a WooCommerce marketplace in phase one, comparing Dokan, WCFM, and WC Vendors, with setup tips, payments, SEO.

Do You Really Need a Website Maintenance Plan?

Let’s Break Down the Costs 👉 https://waywestdesign.co.uk/website-maintenance-cost-leeds-2025/