Always In Colour

Our sale’s not over just yet - and we’ve got something extra for you. Enjoy 10% off at checkout with the code EXTRA10. Don’t miss additional savings on favourites from Nike Sportswear, Salomon, Patagonia and more.

https://alwaysincolour.com/collections/sale

Online Now: New Balance⁠ 1906R Cordura

https://alwaysincolour.com/products/new-balance-1906r-shoes-raincloud

Lean into early 2000s running heritage, reinterpreted with a modern twist. Retaining a familiar aesthetic but introducing a tougher, more functional edge. Durable, abrasion-resistant uppers are built to handle daily wear - whether you're moving through the city, heading out of town, or just keeping pace with everyday routines.

Online Now: A.P.C.

https://alwaysincolour.com/collections/a-p-c

The Parisian atelier returns to AiC with a focus on simplicity, durability and quality craftsmanship. Deliberately understated, discover the brand’s latest collection online now.

Online Now: New Balance

https://alwaysincolour.com/collections/new-balance

Explore additional arrivals from New Balance including the New Balance 1906R, 2002R and the New Balance 1000 now with weather-resistant Cordura.

Online Now: New Balance

https://alwaysincolour.com/collections/new-balance

Explore the latest arrivals from New Balance now at AiC. Highlights include the New Balance 1000, 1906W and the commemorative Lunar New Year 1906A.

Online Now: Nike C1TY

https://alwaysincolour.com/products/nike-c1ty-shoes-vast-grey-white-phantom-gum-med-brown

A modernisation of archived favourites. Inspired by the likes of the Nike Field General, the Nike C1TY is built for the everyday and engineered to overcome anything.

Treat yourself to an additional 10% off our Winter Sale this weekend with the code EXTRA10 Shop further reductions across clothing, footwear, accessories and more from favourites including Salomon, Nike, Patagonia, Cayl and Gramicci.

Offer ends Monday 03/02 at 11:59pm.

https://alwaysincolour.com/collections/sale

Online Now: Universal Works

https://alwaysincolour.com/collections/universal-works

Inspired by a passion for quality craftsmanship and heritage design, UK-based Universal Works returns with its latest collection now available at AiC.

Online Now: Nike Gato.

https://alwaysincolour.com/products/nike-gato-shoes-black-white-gum-light-brown

An indoor sports icon with a premium leather build. Redesigning the 2010 original, the Nike Gato is now available at AiC in black, white and gum brown.

Online Now: Nike Cortez⁠

https://alwaysincolour.com/products/nike-cortez-shoes-white-varsity-red-varsity-blue

A tribute to sneaker culture and the ‘72 original. Discover the latest colourways of the timeless Nike Cortez now at AiC.

Online Now: Nike Initiator

https://alwaysincolour.com/products/nike-initiator-shoes-light-bone-cargo-khaki-limestone

Discover the latest Nike Initiator colourway now available at AiC. Inspired by early 2000s runners with reflective details and a Flex Groove tread.

Online Now: Cayl

https://alwaysincolour.com/collections/cayl
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Shop the latest from outdoor label Cayl now at AiC. Technical and practical apparel inspired by a love for trail, hiking and climbing culture.