SBsquaredcreative
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Sarah & Susie-2 Edinburgh creatives helping small businesses grow. SB2 Creative elevates your brand with authentic digital + print marketing 💛
✨ A fresh look, same great story ✨
We recently refreshed the logo for Darjeeling Tours Ltd UK - not a rebrand, but a refinement.
Why does a logo refresh matter?
Because your brand should grow as your business does. Over time, even well-loved logos can start to feel dated, inconsistent, or out of step with how you actually show up in the world.
For Darjeeling Tours, the goal was simple:
✔️ Keep the essence and heritage of the brand
✔️ Improve clarity and versatility across digital and print
✔️ Create a more confident, contemporary feel
A thoughtful refresh helps your brand stay recognisable and relevant, without losing what makes it yours.
👇 Which one’s your favourite — 1, 2 or 3?
16/01/2026
💛 Welcome to SB Squared Creative! 💛
We’re excited to share the story behind our brand logo.
🟨 Why Yellow?
Yellow is the colour of creativity, optimism and energy - everything we want our work to inspire. It’s bright, uplifting and brings a spark to every project we touch.
⬜ Why the Square?
Great ideas need structure. The square represents clarity, balance and strong foundations - the framework that helps creative thinking thrive.
What SB² Stands For:
SB² is born from the partnership of Susie and Sarah - two creatives combining experience, imagination and passion to help brands shine.
At SB Squared Creative, we believe in bold visuals, meaningful storytelling and the power of collaboration.
Your brand deserves a logo that speaks for you the moment people see it. If you are looking to get a new logo or your current logo redesigned that’s fresh, memorable and uniquely yours send us a DM.
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