Sam Røre Coaching

ABOUT ME: From the Courtroom to the Gym Floor ⚖️🏋️‍♀️
Meet Sam Røre My name is Samantha, but most people call me Sam. I am in my 40s and live in Edinburgh with my family. I am a Former Solicitor. Mother. Coach.
The Legal Career: For 20 years, I navigated the complexities of legal practice. I know exactly what it’s like to live at the mercy of the urgent request to be the go-to problem solver at work and at home, while your own wellness sits at the very bottom of a never-ending to-do list. I’ve lived the consequences: the back injuries from hours at a desk and the mental toll of juggling professional excellence with motherhood and family commitments.
Sport and Performance: Sport has been my foundation since childhood. From representing Scotland in junior badminton to playing for the University of Edinburgh, I’ve always been driven by performance. But as my legal career and family grew, I realised that staying fit was no longer a hobby, it was a battle of logistics and priorities.
The Turning Point I struggled to find a routine that actually stuck when life got chaotic. The breakthrough came when I found the right coach. He taught me the precision of barbell lifting and kettlebell training, but more importantly, how to build a system that works around a full plate. That partnership transformed my health and my discipline.
The Goal: At the end of 2025, I transitioned from the legal office to the gym floor. Why? To help other time-poor people do what I had to do: prioritise themselves. I’m bringing my experience of structural discipline and consistency to you and will meet you wherever you are on your fitness journey.
Your Turn: Reclaim Your Time. Rebuild Your Body. Master Your Habits. My coaching is bespoke, habit-focused, and designed to fit into a life that is already full. No fluff.
Ready to start? Contact me today. Let’s build a plan that finally sticks.
Email: [email protected]
📸 All training photos in this post were taken by Craig

The Foundation is Set. (But we aren’t quite at the starting line yet.)
They say you can’t build a house on a shaky foundation. For the last few months, I’ve been heads-down building mine.

I’m thrilled to share that my website (www.samrorecoaching.co.uk) is officially live.

Getting this website ready has been a true labour of love and a massive learning curve. In my previous career, I was used to being the one with the answers. Building this digital space forced me to embrace being a beginner all over again. It’s been a challenge, occasionally a frustration, humbling but ultimately a massive win to see it standing. And it is still not perfect and will continue to be a work in progress and that is ok.

Why is the website is live before the full launch? While the digital doors are technically open for you to have a look around, I am still in the final stages of preparing the official business launch.

I am currently fine-tuning the bespoke programmes, the app integration, and the onboarding process to ensure that when we start, the experience is exactly what you deserve.

On the site right now, you can see:
The Methodology: Why I prioritise efficiency, sustainability, accountability and adaptability to build habits that lasts.
The Partnership: An introduction about how we can work together to bridge the gap between where you are and where you want to be.
The Structure: An introduction to the 1-2-1, Small Group, and Online coaching paths.

Take a look around. The link is in my bio. Consider this a soft opening which is a chance to see the vision before the coaching intake officially begins. Stay Tuned.

Explore the new home of Sam Rore Coaching: samrorecoaching.co.uk

The countdown is on.

In March 2026, Sam Røre Coaching officially arrives.

For 20 years, I navigated the complexities of legal practice. I understand the mental and physical toll of juggling professional excellence with personal responsibility.

At the end of 2025, I transitioned from the legal office to the gym floor to help other time-poor people do what I had to do: prioritise themselves.

This is bespoke personal training designed to help you build a body and mindset and form lifelong habits that can handle the demands of your life. No fluff.

⏳ Reclaim Your Time. 💪 Rebuild Your Body. 🧠 Master Your Habits.

Launch: March 2026. Edinburgh, Scotland.

Stay tuned.